Heather Zemansky

• Developed and implemented high quality consumer-focused marketing strategies on a contract basis to maximize brand equity and address commercial initiatives • Incorporated multiple stakeholders inputs to achieve and enhance strategic objectives ranging from sales / fundraising targets, brand awareness, event participation, and internal / external strategic alignment • Worked effectively with a wide range of clientele, overseeing activities of contractors, vendor personnel, and suppliers to produce successful, brand-enhancing productions and events • Designed and implemented quantitative and qualitative performance analyses to monitor, evaluate, and revise project outcomes - with a focus on internal and external market-based trends • Operated efficiently, successfully conducting multiple projects simultaneously, ensuring completion on time and within budget • Successfully lead special promotional events and bookings, including partnerships with Moët Hennessy, KMEL, The Warriors, The Black Joy Parade, Oakland Cocktail Week, Thunder Valley Casino, and TIME Nightclub, Benefit Cosmetic’s, Monterey Classic Car Week Kick-Off, Safari West, PGA Tour, Hotel VIA, Whiskey of the Worlds, and the Napa Valley Film Festival

• Assist and oversee Moet Hennessy's extensive experiential activities in Northern California for Public Label, LCC • Assure resources are marshaled and effectively applied to each account • Foster strong relationships built on trust with both the client and internal teams • Aid in the development of inspired briefs and/or program documents from senior account leads • Provide added value to client business through seamless execution, innovative solutions, and progressive ideas • Develop, manage, and reconcile budgets to help forecast client revenue • Manage direct reports, provide coaching, and direction as needed to promotional team and co-workers

• Managed over 50 direct marketing teams and events encompassing publications like: Wine Spectator 2013, Napa Valley Film Festival, Whiskey Fest SF, SF Chefs, Whiskey’s of the World, Wine and Spirits Top 100 Tasting • Maintained knowledge of all retail and marketing trends for Moët Hennessy USA’s extensive brand portfolio (including Hennessy, Glenmorangie, Ardbeg, Belvedere, Ruinart, Moët Chandon, Veuve Clicquot, Dom Pérignon) • Evaluated several marketing activities with detailed reports, coordinated with teams to provide support, and distributed marketing materials for personal engagements

General Manager • Served as general manager of two separate bars: Jones and Oddjob; responsible for day-to-day operations • Spearheaded numerous initiatives to drive top-line growth, improve costs, expand bottom-line performance ◦ Oddjob: reversed declining revenues, driving net-positive earnings after two months ◦ Jones: increased top-line monthly production overall by $500k within three months of starting • Improved work environment, enhancing productivity while improving staff retention and enhancing customer experience—establishing a strong base of repeat business • Organized bar promotions, happy hours, and nightly specials to increase revenue; conceptualized and created cocktail menus and developed vendor relationships • Managed financial budgets, payroll, and inventories; improved operational and structural efficiencies • Started at Oddjob, rapidly promoted to larger venue, Jones, after seven months of strong performance Event Producer • Organized and managed numerous large-scale social and corporate events for > 3,000 attendees • Collaborated with multiple stakeholders to successful to address and meet strategic goals or objectives • Responsible for multiple tasks, ranging from: negotiation of venue contracts; planning cocktail and food menus; and organizing event layouts and room arrangements • Operated successfully within strict budgets and timelines

• Responsible for promotional execution and maintenance of 40 revolving key on-premise accounts • Source opportunities to grow brand awareness within targeted area through event participation and long term brand friends • Assisted in development of target lists for future account rotations to supplement USB sales efforts • Opened over 60 new Tiger on & off-premise accounts; increased sales by 14% within the first six months of hire

• Manage day-to-day logistics and operation, including maintenance of client documentation; database entry and reporting, supervision of drivers; resolving client and employee issues; ensure vehicles remain in compliance with regulatory standards • Maintain professional relationships with nationwide accounts, providing quick responses to urgent needs and requests • Manage payroll to ensure proper employee documentation and resolution of payroll issues

• Conceptualized innovative marketing programs and materials on behalf of client to enhance brand image, including press packets, brochures, graphics, and data sheets (e.g., SFWeekly) • Facilitated collaborations with external teams (e.g., One Rincon Hill, South Park Street Fair) that regularly exceeded specific revenue target • Produced various promotional themed private parties to raise revenue and awareness to the restaurant and local merchants (e.g., 5 Points Cellar, Caldo Jewelry Design)

• Responsible for creating a written web-library data base for the group’s four restaurants – including chef profiles, description of cuisines, ambiance of each location, and general information

• Created a monthly entertainment column (In the Spirit) focusing on a wide range of topics, such as the creation, history, and development of a broad spectrum of alcoholic beverages for a print and web publication, oversaw an increase in total circulation to 65,000 • Collected and organized event information for the Entertainment section, including a monthly three-page calendar spread

• Authored numerous articles and reviews for a tourist-focused publication, including local numerous wineries, restaurants, retail stores, and galleries • Bi-yearly publication, oversaw total circulation increase to over 100,000

Junior Semester Abroad