Allie Roda

• Teach Classic™, Define™, and Align™ group fitness class formats, provide hands-on corrections, modifications, and personalized client attention • Undertake diligent class planning and preparation including learning full choreography changes each quarter • Pure Barre Classic™ is Pure Barre's fastest, most effective full-body barre workout utilizing a series of low-impact, high-intensity isometric movements designed to improve flexibility while strengthening and toning your body. • Pure Barre Define™ fuses concepts from the classic barre technique with weight-based strength training to develop muscular strength and power. • Pure Barre Align™ combines the classic strength-building barre technique with a unique emphasis on flexibility and balance training to deliver a restorative full body workout.

• Led innovation and commercialization from concept to launch by collaborating with Product Development, Sourcing, Regulatory, Supply & Demand Planning, Sales, Finance, Project Management, Packaging, and Creative teams • Developed 360 go-to market strategy from brief to execution by working closely with Paid, Social, Influencer, Partnerships, DTC, and Retail Marketing Teams • Presented routine updates to senior leadership regarding new product launch development and go-to-market support strategy through the formal Stage Gate process • Continuously managed product P&Ls and partnered closely with Sourcing and Finance teams to effectively achieve target gross margins • Assessed opportunities for product renovations through both consumer and category insights including size of prize and competitor analyses • Created product training documents, retail sell-in slide decks, and toolkits regarding product launches for Client Services and Sales teams • Oversaw full-funnel creative campaigns and partner with external media agencies to optimize digital campaign content including copy, images, and videos by utilizing data-based best practices to drive conversion • Managed multimillion dollar advertising budget and advise on the allocation of funds in accordance with changing business priorities

• Managed nutritional brand portfolio of protein snack bars, performance supplements (pre-workout, protein recover and recharge, hydration, creatine), diet teas, cleanse programs, as well as digestive, nootropic, and sleep supplements • Partnered with Research & Development, Business Intelligence, Scientific Affairs, Legal, Creative, Operations, Merchandising, and Communications teams to develop and launch new products into market and expand product lines internationally • Created and presented creative briefs spanning copy and visual identity direction to guide cross-functional team execution for existing brand updates as well as new market launches • Assessed opportunities for brand extensions through collaboration with Market Research and competitive landscape evaluation • Recommended opportunities for brand-building activities including timing, merchandising, and promotional strategies • Served as the brand lead to execute holistic content marketing strategies in partnership with Social, Blog, and Email teams • Collaborated with Fitness Brand Leadership to strategically incorporate Performance products into new fitness launches and ensure fitness program trainer buy-in • Planned and executed seasonal product price promotions, garnering a ~50-65% MoM lift in sales revenue each promotional period • Partnered with the Network Marketing team to create and deliver nutritional product training tools and educational collateral • Developed product online sell page highlighting the competitive advantage of the Beachbody 3-day cleanse program • Designed condensed cleanse program guide booklet and eco-friendly shipper to support the company’s sustainability initiatives

• Collaborated with Product, Product Marketing, Event Marketing, Design, Research and Global Press Agencies to project manage promotion and storytelling of company narrative and products in all external communications, including company website, blog, social media and press placements • Planned and executed external and internal communications related to merger with SSP Telaria valued at $143 million and ensuing global rebrand and $100k paid media campaign promoting positioning as world’s largest omnichannel SSP • Supported strategic $11 million acquisition of header bidding company RTK.io through development and execution of all external and internal communications • Promoted the launch of the header bidding tool Demand Manager to the market reaching 338 million unique users through global press placements

• External Communications: Support communications activations inclusive of all PR, Social Media and Content initiatives • Public Relations: Manage the Global PR pipeline and relationships with global PR agencies spanning the North America, EMEA, LATAM and APAC regions, author press releases and provide briefing documents and backgrounders to company subject matter experts • Social Media: Manage overall social media strategy, campaign executions and measurement for company LinkedIn, Twitter, Facebook and Instagram pages, inserting company vision, values, product launches and other key activations into social conversations • Meet with senior leadership team to refine and elevate individual social media presence and provide LinkedIn makeover sessions for executives • Speaking Engagements: Compile and maintain Speakers’ Bureau of company senior leadership team and subject matter experts • Industry News: Monitor industry trade publications for trends and send daily and weekly news round-ups to global internal teams • Analyst Relations: Partner with industry analysts on reports including the Gartner Magic Quadrant and Forrester DMP and DSP Waves • Internal Communications: Support global internal communications through the curation, coordination and execution of information and content for internal business updates, newsletters, town halls and other internal communications platforms • Awards: Manage industry awards program • Communications Operations: Manage communications budget; including working with Accounting, Legal and DP&G on procurement and invoicing

• Supported the execution of corporate and brand marketing, largely focusing on social media, internal communication and digital campaigns to drive employee engagement, brand awareness and thought leadership in the adtech space • Managed all internal communications; including company-wide meetings on a global and regional scale, newsletters and other internal communications platforms • Led overall social media strategy, campaign execution and measurement and community management on social and career platforms • Collaborated with Human Resources to drive recruitment marketing initiatives • Assisted in executing the MediaMath content marketing program • Maintained tools for reporting on corporate marketing strategies, PR agencies, social programs and website analytics • Owned industry award calendar, research and application process • Managed the daily organization of the US marketing team

• Managed social media presence on LinkedIn, Twitter and Facebook • Managed monthly client newsletter, achieving an average 40% open rate • Collaborated with events manager, content marketers and graphic designers to create impactful social media assets supporting new research and products • Supported Senior Manager, Industry Relations to coordinate all pre and post-event logistics of industry trade shows and conferences • Coordinated events from ideation to execution through venue, food and cocktail menu and DJ selection • Ensured seamless event planning from email invites to forwarding leads on to sales team • Constantly vetted industry events and awards to strengthen presence in adtech environment • Planned and executed 55+ events in 2016 including industry tradeshows, conferences, VIP dinners and cocktail parties • Liaised with vendors to order high quality and desirable promotional materials • Maintained promotional material inventory, making sure all promo material was consistent with branding • Updated company website with recent event news, press releases and press clippings • Continually set sales team up for success through social and event promotion • Assisted in company rebrand including brand relaunch party coordination, promotional material selection and website updates • Trained marketing intern in formal internship program • Managed application and survey process for the following industry awards: • AdAge Best Places to Work 2016 (#6) • Fortune Magazine Best Places to Work Small & Medium Workplaces (#14) • Fortune Magazine Best Places to Work in Advertising & Marketing (#3) • Techweek 100 NYC 2016 Innovator • EY Entrepreneur of the Year NYC Finalists 2016 • DM News 40 Under 40 2016 • Crain’s Best Places to Work 2016 (#38)

• Managed high-volume and high-quality content production and community development for existing and emerging channels for the Bloomberg Professional and Bloomberg for Enterprise businesses • Defined and managed the editorial calendar of postings to blogs and social media platforms • Authored and designed posts on all content and social channels • Integrated business-line marketing programs, public relations, and event marketing content • Aggregated data from primary platform metrics and interpreted data into macro dashboards • Partnered with cross-functional teams (product marketing, corporate communications and digital design and production) to guide production and distribution management • Assisted in social media management for @Bloomberg Twitter account, @TheTerminal Twitter account, Bloomberg LP Facebook account, Bloomberg LinkedIn account, Bloomberg for Enterprise showcase LinkedIn page and Bloomberg Professional Services showcase LinkedIn page

• Managed 30 social media communities supporting domestic and international recruitment consistent with each individual account’s brand identity and marketing strategies • Spearheaded new social strategy for Disney’s Aulani Resort & Spa recruitment efforts increasing number of followers organically by nearly 200% in less than one year • Revamped Disney Parks & Resorts social strategy to boost engagement with a 170% follower growth per month • Held first Disney College Program Live Picture Party social media event, building brand awareness, engagement and gaining 8x more user generated content submissions in one hour than in the past year • Collaborated with recruiters and current cast members to humanize social media interactions and gained ~900 followers in first ever Casting Line of Business Live Tweet Chat • Conceived fresh new ideas for Disney College Program marketing strategy and tactics to reduce labor costs of Campus Representatives • Exceeded offer and hiring goals with unprecedented results through integration of conference and event promotion into social strategy • Formulated and executed marketing and content development strategy for each individual account • Created monthly social media editorial calendars with creative and engaging copy and assets to drive results that met and exceeded business goals • Regularly met with Analytics to compile reporting for clients, identify underlying trends and adjust marketing and content strategy accordingly • Collaborated with Creative to brainstorm and produce assets to enhance content strategy • Continually grew audience substantially through spearheading new content and asset strategy initiatives • Served as an author for Disney Internships & Programs Blog to write articles that are integrated into a greater cross promotional content strategy • Was a key player in a seamless transition to a new CMS platform to allow for deeper analytics and insights that tells a brand’s broader story

Fully Employed Program - Relevant coursework included Market Research, Customer Assessment & Analytics, New Product Development, Pricing Policies, Sales & Channel Development, Brand Management, Global Marketing Management, Entrepreneurial Venture Initiation, Business Plan Development

Fisher College of Business Dean's Leadership Academy- Spring Semester 2014

Studied abroad in Bolivia and also lived with host families in Spain