Allison Muscart

Senior Regional Marketing Manager: The Americas @ HYROX

About

I lead marketing for HYROX across the Americas, building a brand that both celebrates elite athletes—giving them a platform to compete and excel at the highest level—and challenges traditional definitions of sport and who belongs in it. HYROX is a sport for everyone.My focus is on growing a community-driven movement—expanding across key markets, with a strong emphasis on Canada—while creating an inclusive, high-performance space for people of all backgrounds and abilities.Previously Director of Operations & Customer Experience at Fairgrounds Public Racket Club, I bring an operator’s lens to marketing—grounding brand strategy in real-world experience, community building, and what truly drives engagement and retention.I operate at the intersection of global brand consistency and local market leadership, turning bold ideas into clear, executable strategies that scale. My background spans performance, consulting, and entrepreneurship—including a career as a professional opera singer—shaping how I use storytelling and emotional connection to build brands people feel part of.

Country

Canada

City

Oakville

Industry

Entertainment

Skill

Problem Solving, Leadership Development, Social Media Marketing, Social Media Communications, Microsoft Office, Teaching, Internal Communications, Public Speaking, Soft Skills, Executive Management, Creative Agencies, Multitasking, Key Performance Indicators, Marketing Strategy, Critical Thinking, Strategic Thinking, Written Communication, Leadership, Marketing, Brand Management

Experience

Senior Regional Marketing Manager: The Americas

HYROX

2026-2 - Present · 8 mos

Director of Customer Experience and Club Operations

Fairgrounds

2024-5 - 2026-3 · 1 yr 11 mos

Toronto, Ontario, Canada

Consultant & Facilitator

The Humphrey Group Inc.

2024-5 - 2026-3 · 1 yr 11 mos

Toronto, Ontario, Canada

Drawing on my extensive stage experience, I empower clients to deliver messages with profound emotional impact and genuine authenticity. My teaching philosophy centers on fostering effective communication, building authentic connections with stakeholders, and driving tangible results. I am recognized for cultivating collaborative environments where creativity thrives, diverse perspectives are valued, and innovation flourishes.

Education Artist

Opera Atelier

2024-4 - 2026-3 · 2 yrs

Toronto, Ontario, Canada

Occasional Teacher

Halton Catholic District School Board

2020-1 - 2026-3 · 6 yrs 3 mos

Halton, Ontario, Canada

Occasional Teacher

Toronto Catholic District School Board

2019-12 - 2026-3 · 6 yrs 4 mos

Toronto, Ontario, Canada

Founder, Artistic and Executive Director

Gramercy Opera, LLC

2016-7 - 2024-5 · 7 yrs 11 mos

New York, New York, United States

A NYC company that aims to make opera accessible to a younger generation, established in 2016, the company has cast over 150 young artists and has produced 14 sold-out shows with a total of over 3,500 tickets sold.

TIFF In House Rep

Toronto International Film Festival

2023-8 - 2023-10 · 3 mos

Toronto, Ontario, Canada

Ensures the smooth operation of all aspects related to guest services and engagement during the film festival. This role is focused on creating an exceptional experience for industry professionals, filmmakers, guests, and attendees and is responsible for handling various tasks that contribute to the overall success of the festival and its participants. Key Responsibilities include: Guest Services: Act as a key point of contact for filmmakers, industry professionals, and guests attending the festival, providing information, assistance, and support as needed. Scheduling and Logistics: Assist in coordinating the schedule of screenings, industry events, and panel discussions. Ensure venues are prepared and equipped for each event. Problem Resolution: Address and resolve guest inquiries, concerns, and issues in a timely and professional manner, maintaining a high level of customer service. Team Collaboration: Work closely with various internal departments, including hospitality, programming, and operations, to ensure a cohesive and efficient festival experience.

FOH Supervisor

Toronto Fringe

2023-6 - 2023-7 · 2 mos

Toronto, Ontario, Canada

Supervisor for the 2023 festival season. Created a positive experience for festival attendees by managing front-of-house operations, ensuring excellent customer service, and maintaining a smooth flow of events. Managed a team of volunteers and staff members, providing guidance, support, andtraining to ensure efficient operations. Ensured excellent customer service by addressing patrons' inquiries, concerns, and needs while maintaining a welcoming and friendly environment and handling issues and conflicts swiftly and efficient.