Allison Zhuang

• Spearheaded a strategic reorganization after assuming leadership of a loosely structured student club by redefining executive roles, formalizing programming priorities, and redesigning recruitment strategy, resulting in growth to 50 active members • Expanded the club’s campus presence by articulating a clearer value proposition at activities fairs and through targeted outreach to sustainability and consulting-interested students, materially increasing visibility, interest, and recurring attendance at weekly meetings • Orchestrated a collaboration with BU Campus Closet by designing a sustainability-focused case competition that provides members hands-on experience solving real social-impact challenges for a campus partner

• Prepared and led the club’s table at the Boston University club fair, engaging with prospective members and generating interest that contributed to increased visibility and recruitment • Initiated outreach to professors and professionals to speak at club meetings, strengthening programming and connecting members with expertise in sustainable business practices • Coordinated communication and relationship-building efforts with campus and external partners, supporting the club’s mission of promoting sustainability through education and networking opportunities

• Conducted in-depth research and financial analysis for a case competition focused on BHP’s ESG-driven expansion strategy into the Democratic Republic of Congo • Collaborated with a team to develop and present a strategic business proposal, resulting in a 1st place win in BUSBC’s Spring 2025 case competition • Applied sustainability frameworks and financial modeling to evaluate corporate social responsibility, geopolitical risk, and market opportunity • Participated in speaker events, workshops, and club meetings to explore intersections of business strategy and environmental impact

• Catalyzed the December 2025 hard launch of Idori’s products by supporting market messaging, outreach materials, and digital content development, transitioning the organization from early-stage concept to active market presence with growing national reach • Mobilized fundraising and storytelling efforts across pitch competitions, grants, bootstrapping, and a Kickstarter campaign, helping raise over $70K to scale operations, expand distribution channels, and support long-term organizational growth • Established foundations for national expansion by supporting partnerships that enabled over 500 educational book donations, the launch of a student ambassador program, and a planned retail launch event with The Toyary in Malden, Massachusetts

• Developed a strategic growth recommendation for Planet Fitness by integrating insights from primary interviews and secondary industry research • Analyzed competitor positioning, consumer behavior trends, and market dynamics to identify key opportunities for improved profitability and competitive advantage • Collaborated in a cross-functional team to deliver a final presentation to stakeholders, highlighting actionable strategies for brand differentiation and market expansion

• Managed a club of 40+ students in furthering their business education; assisted members in securing internships and facilitated participation in the Wharton Global High School Investment Competition • Competed in business events regionally, statewide, and nationally • Secured a 1st place state rank in Public Relations and achieved a top 15 national ranking in Hospitality and Event Management

• Delivered exceptional customer service by building rapport with customers and providing personalized drink recommendations, resulting in high levels of customer satisfaction • Skillfully prepared a variety of beverages, including espresso-based drinks, teas, and seasonal offerings, adhering to company standards for quality and presentation • Managed cash register operations, processed transactions accurately, and balanced cash drawers at the end of shifts

Activities and societies: BU Sustainable Business Club BU Consulting Group herNetwork Women in Business Club Asian Student Union Guerrilla Marketing Society Retail Luxury Consumer Association 180 Degrees Consulting