Allison King

Collaborate with Director of Marketing to create marketing campaign calendars and manage asset development and trafficking. Manage end-to-end campaign execution including facilitating development of print-on-demand, structural in-store, and campaign marketing materials and presentation slides. Manage marketing department budget for three brands up to $4 million to stay on track and under budget. Leverage a variety of insights tools to create sell stories for sales, including Circana (IRi), Numerator, and Kantar. Managed agency relationships including PR and media to stay aligned on earned and paid opportunities and appropriate brand representation. Partnered with leadership to create brand presentation materials including annual brand plan, commercial trade campaign playbooks, and education decks. Coordinate marketing department activities using department’s project management tools, including Monday.com and Trello, under the direction of the Director of Marketing to establish higher visibility on projects, workload, and goals, and to drive efficiencies in ways of working. Create planned and ad hoc sell materials for sales to leverage creative, messaging and insights for retail opportunities.

Partnered with marketing leadership on trade program planning activities, compiling annual brand plan and mid-year review materials. Facilitated development of marketing materials and presentation slides. Communicated to sales team on important news and marketing initiatives. Protected brand assets by facilitating company trademark and copyright requests. Served as subject matter expert on third-party trade, asset, workflow, and syndication tools. Syndicated brand assets to key partners in the supply chain (media, sales, distributor, trade, and retail), managing both ad hoc requests and proactively updating materials ahead of vintage changeovers. Adapted and prepared tailored brand messaging, assets, and information for commercial offer requests for both domestic and export sales channels. Created reports and evaluated sales and depletion data to inform marketing decisions. Tracked both paid and earned media results & created monthly, annual, and campaign reports to measure success of marketing initiatives. Coordinated earned media submissions by reviewing opportunities, submitting wine, and monitoring results.

Adapted marketing materials to support sales communication to trade partners. Organized new and existing marketing assets and materials for use in both trade-facing and public-facing marketing. Managed and organized building blocks of brand assets and point of sale materials, including tasting notes, bottle shots, shelf talkers and labels. Maintained master files of all brand assets, managing updates on request and on a scheduled basis to capture vintage updates and prepare sales information packets for commercial offers. Collaborated on the design of marketing materials and presentation slides. Compiled and submitted graphic and content files to publishers, managing deadlines, recommendations and reporting. Supported creation of internal sales and marketing materials.

Collaborate with Director of Marketing to create marketing campaign calendars and manage asset development and trafficking. Manage end-to-end campaign execution including facilitating development of print-on-demand, structural in-store, and campaign marketing materials and presentation slides. Manage marketing department budget for three brands up to $4 million to stay on track and under budget. Leverage a variety of insights tools to create sell stories for sales, including Circana (IRi), Numerator, and Kantar. Managed agency relationships including PR and media to stay aligned on earned and paid opportunities and appropriate brand representation. Partnered with leadership to create brand presentation materials including annual brand plan, commercial trade campaign playbooks, and education decks. Coordinate marketing department activities using department’s project management tools, including Monday.com and Trello, under the direction of the Director of Marketing to establish higher visibility on projects, workload, and goals, and to drive efficiencies in ways of working. Create planned and ad hoc sell materials for sales to leverage creative, messaging and insights for retail opportunities.