Allison Gan

Allison Gan

Assistant Marketing Manager @ Lenovo

About

As a marketer with 5 years of experience across B2B technology and B2C FMCG industries, I leverage strategic planning and user insights to create business opportunities. Expertise covers the full marketing funnel, from budgeting and planning to execution. Managed 10+ projects in fast-paced environments, working closely with cross-functional teams and internal/external stakeholders to ensure delivery.Specialties: Strategic Planning, User Insights & Market Research, Project management, Cross-functional Collaboration, Stakeholder Engagement

Country

-

City

Taiwan

Industry

Computer Software

Skill

Product Management, Strategic Planning, Brand Management, Brand Marketing, Data Analysis, Analytical Skills, Consumer Insight, Problem Solving, Project Management

Experience

Lenovo

Assistant Marketing Manager

Lenovo

LinkedIn
2024-1 - Present · 2 yrs 9 mos

臺北市, 台灣

▪ Initiated product workshops and industry forums from concept to execution, covering AI, semiconductors, engineering, construction, and software sectors; orchestrated 2026 AI Expo booth design and staffing, driving 3x lead growth compared to similar events. ▪ Oversaw 15–20 projects per quarter with a 100% on‑time delivery rate; coordinated cross‑functional teams and optimized resource integration to consistently deliver in fast‑paced environments. ▪ Led the department's first interactive workshop in recent years in collaboration with software partners, leveraging user insights to deliver MQLs 40% above target, achieve 100% satisfaction, and convert outcomes into tangible business opportunities. ▪ Directed digital marketing campaigns including webinars and campaign sites, generating 4x leads above target and surpassing 1M+ impressions, strengthening brand visibility and pipeline growth. ▪ Organized CXO Roundtables and customized executive events across cities, achieving 100% satisfaction and reinforcing relationships with C‑level clients.

TAISUN Enterprise Co., Ltd.

Marketing Unit Supervisor

TAISUN Enterprise Co., Ltd.

2019-11 - 2022-8 · 2 yrs 10 mos

臺北市, 台灣

▪ Led annual digital campaign and company's first cooking oil brand image TV commercial. ▪ Utilized business insights, consumer survey, data analysis and A&P management resulting in 10% annual revenue growth and 30% annual increase in brand favorability. ▪ Launched funnel sales promotion with TV cooking show resulting in 20% revenue growth and promotion period participant rating increase of 24%. ▪ Developed three new products by collaborating with cross-functional teams expanding sales up to three times YOY. ▪ Consolidated 70 years of Taisun cooking oil brand history with design and execution of marketing plan creating content for media platforms, written press releases and product copywriting.

 TRANS ACTION AWARD 2018(Top 20 of 60 teams)

Marketing personnel

TRANS ACTION AWARD 2018(Top 20 of 60 teams)

2018-10 - 2019-6 · 9 mos

▪ Targeted to help the bereaved cope with sadness through self-learning User Experience knowledge. ▪ As a marketing personnel, I developed go-to market strategies and conducted user demands research with implementation of online auxiliary resources. ▪ Presented group proposal at business matching conference, attracting two mentors from different companies.

Ogilvy

Planning Intern

Ogilvy

LinkedIn
2018-7 - 2018-8 · 2 mos

Taipei City, Taiwan

▪ Selected from hundreds of applicants to be one of the five interns chosen for Project Team Terence. ▪ Supported projects of planning department including information collection, market survey and competitive intelligence. ▪ Assisted with the presentation for the clients in the food & beverage, audio-video platform, and eCommerce industries. ▪ Part of cross-functional planning committee utilizing personal concept idea for annual business strategy for a Chinese coffee brand. ▪ Analyzed advertisement cases from International Advertising Festival, implementing strategies and development ideas.

Education

National Cheng Kung University

National Cheng Kung University

LinkedIn

Chinese Literature

2016 - 2019 · 3 yrs

▪ Exchange Program in “EDUC Silpakorn Summer School 2019 Project” of Silpakorn University, Nakhon Pathom, Thailand. ▪ Received a 2017 College Student Research Grant from the Ministry of Science and Technology. ▪ The research paper won a third prize of The 2nd Paper Presentation of Taiwan and Hong Kong Chinese Literature Student Conference.

Shandong University

Shandong University

LinkedIn

Chinese Language and Literature

2015 - 2016 · 1 yr

Awarded the third prize scholarship for Taiwan, Hong Kong, Macao, overseas Chinese students in Shandong University.

Allison Gan's Contact Information

Email

******@***.com

Phone

(**) *** ****

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