Allison Fairhurst PCP

• Reporting directly to the owner, oversee all aspects of business management for a 30 room hotel with a 64 person maximum occupancy, in addition to roles and responsibilities as director of sales & marketing, Human Resources, Payroll and Accounting; liaise with owner regularly, offering progress briefings, and information about issues and concerns • Hire and performance manage a staff of 27 full- and part-time staff, focusing on creating a main a positive, enthusiastic work environment and emphasizing staff retention throughout the year; create job descriptions, advertise available positions, onboard and train staff • Control operational costs, overseeing profit/loss margins, adjusting and addressing forecasting as necessary; perform inventory management for hotel, and addresses cost fluctuations to ensure that business operates within budget • Support front desk team and talk with guests to ensure customer satisfaction; address guest concerns/complaints, assess situations, reach out to guests and compensate accordingly • Negotiate contracts with maintenance contractors, tour industry partners, and food and liquor distributors; establish key expectations and meet regularly with contractors to ensure compliance Key Achievements: • Perform budgeting and financial forecasting, develop detailed rooms budget breakdown by anticipated room cost, average rate, and length of stay: projections consistently within 3% accuracy since 2009 • Coordinate and manage a $3M hotel expansion, including a new 8-room building and new kitchen, and continual upgrades to existing structures as necessary; liaise with government bodies, neighbourhood councils, City of Victoria, contractors, construction managers, architect and owner to ensure project is on schedule and within scope and budget

• Developed and implemented strategic plans covering brand development, consistency, and maintenance, social media marketing, centered around ability to provide first-class experiences to leisure market • Oversaw website development, and maintained and updated website; developed SEO keyword strategy and liaised with TravelClick to ensure effectiveness and progress • Trained other staff on content guidelines and ensured consistent content generation Key Achievements: • Reduced advertising/marketing budget by 80%, while increasing gross revenue from $600K to $1.57M; eliminated extraneous expenses, leveraged business analytics and metrics of assessment to develop key results and focus on stealing market shares • Hotel consistently rated one of the top hotels in Victoria on TripAdvisor

• Co-owner/founder of a successful Home Staging company. Responsible for all areas of business operations, including marketing, sales, design, accounting, and website maintenance. • Preprared homes for sale through in-home consulation, re-design, full or partial home stages using in furniture and accessories brought in by us. • Our primarary market was Realtors and Real Estate companies.

As above

• Performed day-to-day forecasting adjustments, inputted hotel occupancy information • Participated in weekly revenue management meetings to assess group options, ensure block-bought rooms are released for public purchase, assess performance of groups, and adjust margins and rates for corporate clients • Executed company processes and procedures for hiring and discipline • Taught courses on hospitality sales, teaching new sales managers to promote continued sales to maximize return from guests, and encourage booking/reservation agents to more effectively market the hotel Key Achievement: • Consistently rated within the top-5 reservations revenue and managers nationwide by Delta Hotels Canada