allison cook

* Responsible for all demand generation activities for Carbonite Safe and Carbonite Endpoint Protection * Manage Carbonite brand campaign * Work closely with multiple teams to plan, create and execute compelling and integrated marketing campaigns * Lead data-driven campaign analyses that enable continuous improvement and feedback cycles allowing for learning and optimizations around campaign strategy * Accountable for aggressive campaign goals and responsible for working closely with internal and external resources to generate accountability and desired outcome * Project manage campaign deliverables and processes allowing the company to go to market with multiple campaigns in parallel, targeting different marketing segments and audiences throughout their lifecycle * Ensure all campaigns are delivered on time and within the required budget * Responsible for managing media agency and creative agency relationship, budgets, timelines, etc.

* Maintain relationships with various teams to provide marketing best practices * Create cross industry external communications * Develop and support implementation of US marketing plans * Oversee industry related marketing events * Coordinate and execute social media activity * Develop, maintain,and review lead generation sources * Conduct digital media campaigns and measure success * Coordinate case case studies on successful client work * Create and maintain US website and analyze traffic statistics * Support market research initiatives and client intelligence * Represent US in global marketing initiatives

Develop new business and retain existing cilents by working with organizations to help select and implement tools/services for their employee development needs with a focus on off-the-shelf assessments and tools including Emotional Intelligence, Experiential Learning and Leadership Styles. Market products and news/updates both internally and externally by utilizing channels such as webinars, social media and newsletters Manage client accounts and provide top qualitity customer service to ensure customer loyalty and retention.

* Identify opportunities to reach Carbonite’s target audience through segmentation, messaging and media tactics * Assist in developing innovative strategic marketing programs and communications across all of Carbonite’s audience segments * Manage media programs that create and capture demand, identifying opportunities to grow customer base * Manage operational aspects of media programs * Assist with management of multi-million-dollar advertising budget, coordinating approvals, contracts and invoice reconciliation * Understand analytics infrastructure and reporting schedules that allows marketing team to evaluate media programs and drive new business

* Tracking and Management of paid media programs * Manage agency relationships * Manage project deadlines and ensure deliverables are met on time and within specs * Owner of Carbonite Referral Program * Owner of Carbonite Affiliate Program * Manage media plans, schedules, flow charts and budget * Assist in media planning and buying, strategy, execution, optimization and reporting

Activities and Societies: Alpha Kappa Delta (International Sociology Honor Society)