richard allen

seeking my next opportunity

About

Dynamic, senior-level marketing executive with solid track record successfully developing, implementing and managing strategic marketing, integrated brand management, brand architecture and global positioning. Effective collaborator across network of internal and external stakeholders at the highest levels Specialties: Brand & Communication Management, Agency Management, Strategy Development, Communications Planning, Marketing Operations

Country

united states

City

pittsford

Industry

consumer electronics

Skill

marketing operations, brand and communications management, strategy development, communications planning, marketing communications, marketing strategy, integrated marketing, brand development, communications management, product marketing, strategy, cross functional team leadership, digital marketing, marketing, public relations, marketing management, multi channel marketing, trade shows, social media marketing, b2b, strategic planning, product management, online advertising, product development, brand management, advertising, management, program management, competitive analysis, strategic partnerships, market research, project planning, leadership, market analysis, start ups, new business development, business development, business planning, consumer electronics, business strategy, email marketing, product launch, global marketing, market planning, p&l management, strategic thinking, direct marketing

Experience

director, global marketing operations

eastman kodak

2009-1 - 2011-1 · 2 yrs 1 mo

Director, Global Marketing Network Operations drives planning, development, installation and maintenance of the global marketing network and processes. Leads definition and operational planning and management of key processes across the marketing network, working closely with Global BU marketing leaders and regional sales and marketing leaders to provide a global framework for EK Marketing processes and programs.

ww director, brand management and advertising: consumer digital group

eastman kodak

2004-1 - 2009-1 · 5 yrs 1 mo

WW Director, Brand Management & Advertising: Consumer Digital Group is responsible for the overall Kodak Consumer Brand strategy, agency network, visual identity and specific marketing communications, including advertising, PR, web/on-line and trade show/event programs. Ensures alignment of marcom strategies and spend with business initiatives and priorities. Maintains an efficient, effective agency network that delivers compelling creative and cost-effective execution. Ensures alignment of advertising and marcom strategies and spend with business initiatives and priorities.

ww director, current marketing and operations

eastman kodak

2011-2 - 2012-6 · 1 yr 5 mos

WW Director, Consumer Current Marketing and Operations optimizes and drives the marketing ops planning and execution across the Consumer Marketing Network globally to enable effective marketing strategy, planning and resource allocation and efficient marketing investment utilization.