Allen Liu

(Business Operations & GTM | Organizational Strategy) Drive business operations and support go-to-market (GTM) initiatives across LATAM and the U.S., aligning organizational strategy, talent allocation, and execution priorities with business goals. Own workforce planning and resource allocation at a regional level, ensuring the right structure and capabilities are in place to support market entry, scaling, and peak operations. Lead multi-country HR & admin teams across Mexico, Chile, Brazil, and the U.S., enabling efficient execution in complex, fast-moving environments. Partner with business leaders on organizational design and operating models, improving execution, accountability, and cross-regional coordination. Support business launch and expansion by building key teams (including R&D) from the ground up within tight timelines, ensuring GTM readiness and operational stability. Collaborate with China HQ (HR COE/SSC and business teams) to align global strategy, streamline processes, and improve cross-border execution efficiency.

(China & Overseas HRBP | Business Support & Execution) Supported both China and overseas business units, acting as a key HRBP partner to ensure stable operations and team effectiveness across regions. Delivered end-to-end HR support, including talent acquisition, employee relations, and organizational coordination, enabling business continuity in fast-growing environments. Acted as a bridge between business and HR functions, supporting leadership teams in resolving operational and people-related challenges. Drove hiring and team setup for overseas operations, ensuring timely workforce readiness to support business expansion.

GTM & Business Operations (International Expansion) | HR Leadership Supported international expansion across the U.S., Central & Eastern Europe, Asia (Japan & Korea), and Brazil, working closely with senior leadership to drive market entry and early-stage operations. Led and built a regional HR & admin team (10 members) from the ground up, establishing structures, processes, and governance frameworks to support business expansion in new markets. Designed and implemented HR frameworks and operating rules, driving execution across regions to ensure stable and scalable operations. Contributed to go-to-market (GTM) execution by coordinating team setup, local hiring, and operational readiness under tight timelines. Developed localized workforce and operational solutions, balancing speed, cost, and compliance to support efficient market entry. Established vendor coordination and basic operational frameworks, improving execution efficiency and reducing risks in complex international environments.

Global Operations Supported business expansion and new site setup (e.g., Wuhan) through workforce planning and local hiring strategies, enabling rapid team formation and operational launch in new markets. Owned end-to-end hiring for operations and customer service teams, consistently delivering 30+ hires per quarter, while establishing structured recruitment processes and optimizing hiring channels to support efficient workforce ramp-up. Supported cross-border team setup (including China and the Philippines) by building initial HR capabilities, selecting and managing local vendors, and ensuring operational readiness for international expansion. Partnered with business leaders across China and Canada to support rapid organizational scaling, improving team effectiveness and stabilizing operations in high-growth environments. Built and optimized compensation and performance management systems (including OKR implementation), improving performance transparency and aligning team output with business goals. Supported regional HRBP initiatives across China and overseas teams, establishing communication and feedback mechanisms, driving better alignment, and improving cross-regional collaboration. Contributed to organizational development initiatives, including culture programs and engagement mechanisms, supporting team stability and scalable operations.

Supported regional operations during the integration of Ele.me and Koubei, working closely with business teams to ensure organizational stability and execution alignment in a fast-changing environment. Contributed to the rollout of key strategic initiatives, including the Starbucks X Ele.me dedicated delivery project in Xi’an, coordinating cross-functional teams to support local execution and operational readiness. Acted as HRG and organizational support within the regional command center, facilitating communication, improving coordination efficiency, and supporting decision-making in complex operational environments. Built and delivered regional training programs, enhancing frontline capability and improving execution consistency across multiple cities. Supported organizational development initiatives, including workforce planning, talent review, and culture alignment, contributing to improved team stability during periods of rapid change.

Started career in frontline HR within logistics distribution centers, supporting high-volume operations and gaining hands-on experience in workforce management and daily operations. Supported regional training system setup and delivery across Northwest China (Xi’an, Kunming, Nanning), improving onboarding efficiency and frontline capability. Participated in the rollout of standardized courier operations models, supporting vendor onboarding, training execution, and field-level implementation to ensure operational consistency. Supported regional organizational and culture initiatives, improving team engagement and communication across distributed sites. Built foundational HR capabilities across recruitment, employee relations, and training, supporting stable operations in labor-intensive environments.

Focus: Cross-cultural communication, international exposure, and language proficiency

Focus: Cross-cultural communication and international collaboration Participated in Chinese language and cultural exchange initiatives in a multi-cultural environment

Online executive program focused on organizational design, talent strategy, and leadership in global business environments.