Allan Deguzman
Vice President Retail Sales @ IRIS USA, Inc.
About
Corporate executive with 20 years of successful senior management and leadership experience. Strong proficiencies and background in Retail, E-commerce and B2B sales, new business development, execution of long range and annual operating plans. Hands on visionary with advanced skills in driving business growth, strategic sales initiatives, forecast accuracy and enhancing channel partner relationships. Result based decision maker with excellent communication, team leadership, presentation and interpersonal skills.
United States
Greater Phoenix Area
Consumer Goods
New Business Development, Business Strategy, Business Planning, Strategic Partnerships, Strategic Planning, Contract Negotiation, Sales, Direct Sales, OEM Sales, Sales Operations, Cross-functional Team Leadership, Team Building, B2B, Product Development, Product Management, Product Marketing, Product Launch, Project Management, Supply Chain Management, Competitive Analysis
Experience

General Manager - B2B Commercial, Consumer BU
San Diego, California
Direct Report to Divisional President. Full accountability in achieving overall Sales revenues and EBITDA objectives. Responsible in developing long range and annual operating plans. * Led and managed a sales team consisting of 12 direct reports, 6 direct reports in a cross functional matrix structure, 70 indirect. * Reported sales and operating profit performance metrics through monthly and quarterly BRM (Business Review Meetings) * Formed contingency plans in a fast pace dynamic market ensuring annual sales and operating profit budgets are met. Cumulative top line revenue improvement of 246% since FY2014. * Established goals and performance measurements for regional channel partners, dealer network, sales representatives and internal sales team. * Instituted KPI's and balance scorecard framework to monitor sales revenue progression, customer satisfaction, product conceptual to launch, finish goods and service parts on time delivery. * Recruited, developed and mentored strategic sales and service teams throughout North America and Latin America. * Collaborated with internal legal counsel in initializing contracts and standardizing vendor/supplier agreements. * Participated in developing strategic expansion plans through acquisitions, including post merger integration.

Director Sales & Marketing, New Business Development
San Diego, CA
Direct Report to Divisional President Formulated and executed mid to long term strategic sales plan. Accountable for penetrating new market channels, product line extensions, new business development, global growth opportunities. * Led, managed and mentored the Sales and Operations Team of 10 direct reports, 48 indirect. * Organically increased revenues and operating profit by double digit percentage from FY2011 to FY2013. * Generated new revenue stream in commercial business unit by partnering with the top 2 retailers globally. * Developed multiple new OEM customers in B2B market channels. * Reviewed and executed all contracts with OEM customers. * Enhanced relationships with C-Level clients/customers.

Director Sales, Marketing & Operations
SANYO E & E Corporation
San Diego, CA
Direct Report to Divisional Executive Vice President. Developed and delivered mid to long term strategic sales plan. Added Supply Chain Operations responsibilities from 2006-2010 * Led, managed and mentored 8 direct reports and 34 indirect. * Increased revenues by 130% and operating profit 140% by landing the organization’s largest OEM customer in FY2007. * Re-engineered PSI metrics (Production-Sales-Inventory) to streamline and rationalize sales forecasting, production efficiency, material and finish goods inventory control. * Achieved industry highest customer satisfaction scorecard average rating. * Delivered record breaking revenues in the division's history.

Manager Sales OEM & Retail
SANYO E & E Corporation
San Diego, CA
Prepared and executed monthly, quarterly and annual sales budget. Analyzed trends, stayed abreast of emerging technologies, industry insights, and competitive communications to identify implications and key opportunities. Added Project Management Responsibilities 2003-2005 * Led and managed Sales Team of 4 direct reports, 11 indirect. * Consistently achieved and surpassed annual sales budgets. * Crafted retail programs and bulkhead strategies to maximize sales per square footage. * Defined planning and execution across all product categories, including pre-production, creative builds and revisions, production and post-production phases, to support OEM and retail clients. * Maintained an excellent relationship with clients including personal attention, custom optimization, product enhancement features, selling strategies, sales training and suggestive up sell. * Tracked and expedited new development projects and ensured full visibility into the pipeline, status, next steps, issues/errors and projected launch date.
Allan Deguzman's Contact Information
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