Aliyu Musa

Responsible for National Brand Activation and Visibility in the "African Most Admired Brand" and a Leading Fast Moving Consumer Goods (FMCG) Industry - DANGOTE Industries Limited. Before my current role, I was the Regional Trade Marketing & Sales Manager, North West - MTN Nigeria Telecommunication Limited.

• Formulate a strategic Marketing plans for the region to give way for the achievement of corporate objectives for MTNN products, promotions and services. • Plan and oversee execution of promotional and visibility activities within the region • Develop and execute Regional Marketing programs to achieve stated objectives regarding revenue, profitability and market share. • Identify, create and execute communal and goodwill events and sponsorship initiatives in the regions. • Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region. • Review analysis of regional marketing surveys on current and new product concepts in order to recommend future product development within the region • Provide post-event reports, analysis and regular status reports on regional marketing programs • Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials and events • Build and maintain relationships with customer groups • Participate in organization of dealer forums • Drive brand affinity and localizing of the MTN brand at the Regional levels • Coordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.

• Project manages and support implementation/launch of all business segment products. • Design, plan and implement programmes to improve internal Staff knowledge of Enterprise solutions products organization wide. • Assist in defining and implementing new products within the business segment portfolio, ensuring that the new product design is in line with segment strategy and objectives. • Ensures that business segments product are fully integrated within MTN systems.. • Liaise with technical teams on customer care and billing applications such as Singl.eView, CS3 and IFS. • Building and maintaining relationship with internal stakeholders, external partners and suppliers • Provide specialized applications for corporate and SME clients • Monitor existing products in the Enterprise solutions portfolio on an ongoing basis • Prepare monthly reports on business segment products and their performances Project Executed • 3.5G Data Services - August 2008 • DStv Mobile from MTN – May 2008 • MTN Nigeria – BlackBerry from MTN. (Q1 - 2007) • MTN Nigeria – Virtual Private Network (VPN 2.2) – 2006. • MTN Nigeria – A Paper Presentation on Marketing Mix being Member of EDUCATE during the 21 Days Y’ello CARES – August 2008. Skills Developed • Project Management • Product Development • Relationship Management • Technical Background

Aliyu is Innovative and Analytical Marketing & Sales Professional. He was conferred with an Award as the "Best Telecommunications Manager of the Year 2013" by National Association of Nigerian Students (NANS). He combines both strategic and operational skills in end to end Product Development from idea generation to commercial launching, Business Intelligence, Data mining/predictive modeling, Consumer Insight/Marketing Research, Database marketing/ CRM, Marketing ROI/Analytics, Geomarketing, Integrated Brand Strategy and Regional Marketing Strategy development. A considerable work experience in Telco and Banking industries, MTNN, United Bank for Africa Plc and First Bank of Nigera Plc. Product Development experience ; Blackberry, DStv Mobile, VPN and 3.5G Data Solutions all from MTNN.