Aliyah Wathen

I help brands grow through strategic marketing, creative storytelling, and data-driven insights. With expertise in brand management, social media, and digital marketing, I specialize in crafting compelling campaigns that drive engagement and business success. Whether it’s refining a brand’s identity, optimizing content strategy, or executing impactful marketing initiatives, I provide tailored solutions to help businesses thrive.

- Supported the development and execution of marketing campaigns to promote Stone Deluxe - Managed social media platforms and engaged with followers to increase brand awareness and customer engagement - Coordinated promotional activities, events, and partnerships to drive brand visibility and customer acquisition - Conducted market research and competitor analysis to identify opportunities for brand differentiation and growth - Assisted in analyzing campaign performance metrics and provided insights to optimize future marketing strategies.

-Lead the development and execution of comprehensive social media content calendars, ensuring timely delivery and alignment with broader project timelines and goals. -Collaborate with artists and cross-functional teams, including marketing, creative, and production departments, to design and implement innovative campaigns for album releases, tours, and promotions. -Drive the creation and execution of targeted social media strategies to enhance visibility and achieve key project objectives, such as engagement and audience growth. -Oversee project timelines and content production for high-quality, on-brand social media materials, ensuring consistency across platforms and adherence to brand guidelines. -Manage stakeholder relationships, including social media followers, brand partners, and cross-functional teams, to maintain strong communication and project alignment. -Coordinate the planning and execution of marketing events, collaborations, and contests, managing all aspects from concept to completion to meet project deadlines and objectives. -Produce and present weekly and monthly performance reports, analyzing key metrics to track progress, inform decision-making, and optimize ongoing projects. -Partner with content and marketing teams to manage photoshoots and other content creation projects, ensuring deliverables are visually appealing, on time, and aligned with project goals. -Stay up-to-date with social media trends and tools, integrating new insights to continuously improve project performance and maintain a competitive edge.

- Developed and implemented strategic brand marketing initiatives to drive brand awareness and growth - Conducted market research and analyzed consumer insights to inform brand strategy and positioning - Created and executed innovative brand campaigns across various channels to engage target audiences - Collaborated with cross-functional teams to ensure brand consistency and alignment with business goals - Monitored brand performance metrics and adjusted strategies to optimize brand presence and market share - Stayed abreast of industry trends and competitor activities to identify opportunities for brand differentiation and growth.

- Tailored social media strategies to align with brand objectives and engage target audiences - Created compelling content across various platforms, including posts, stories, and ads - Managed social media accounts, including monitoring comments and messages to maintain brand reputation - Analyzed performance metrics and adjusted strategies to optimize results and drive growth - Collaborated with clients to ensure brand messaging and visuals were consistent across all platforms - Stayed informed on industry trends and best practices to enhance social media marketing efforts.