Aliya Yestauletova

Head of Marketing at a distribution company specializing in cosmetic brands from Italy and Korea. Responsible for developing and executing marketing strategies, leading the team, and driving key business growth across Kazakhstan and CIS markets. I launch and scale marketing campaigns, grow brands through digital channels, influencer marketing, and offline activations. Together with my team, I introduce new brands to the market, build positioning, and ensure sustainable sales growth. Experienced in setting up marketing analytics and improving performance with a strong focus on profitability and ROI.

-Managed the full cycle of development, launch, and analysis of marketing and sales materials: case studies, website and landing pages, presentations, brochures, one-pagers, social media content, email campaigns, webinars, and internal promotions. -Achieved a 1.5x increase in B2C leads within six months by implementing a comprehensive lead generation strategy, including targeted research, outbound communication, corporate sales, cross-marketing initiatives, and the development of a full sales funnel -Improved LTV and customer retention through CRM-based communications and automated email marketing -Fully redesigned landing pages and website structure, implementing SEO and UX improvements — achieved a 10% conversion rate on key pages

-Spearheaded the launch of a new high-end fitness and wellness brand, overseeing all core business functions: marketing, operations, sales, and client experience -Developed and implemented a full digital ecosystem, including CRM systems, automated customer journeys, performance advertising, and integrated social media strategy -Achieved sustainable 7–10% MoM revenue growth over 6 months by introducing scalable processes across acquisition, retention, and service delivery -Generated 200% ROI on paid advertising and branded events, leveraging data-driven media planning, unit economics tracking, and cohort analysis -Built and led a cross-functional team of 15+ professionals, including marketing, sales, client service, and fitness personnel; introduced KPI frameworks and operational SOPs -Oversaw day-to-day operations, implemented internal reporting systems, and ensured seamless execution across departments to support long-term business scalability

-Launched a direct-to-consumer jewelry brand from the ground up, including brand identity, packaging design, digital presence (Instagram, content, influencer collaborations), and sales funnel development -Developed sales scripts and customer service standards, significantly improving conversion rates and brand perception -Scaled operations from a home-based format to a physical retail location, expanding the customer base and improving brand visibility

Developed and implemented a marketing strategy that resulted in a 34% revenue increase by integrating online and offline promotion channels Organized 10+ large-scale events (100+ attendees), including PR activations and partnership campaigns, significantly strengthening brand awareness Achieved 300% ROI by building a high-performing marketing and sales funnel, optimizing both customer acquisition and retention

Influencer Marketing Manager for a Singapore-based company, supporting the promotion of an IT application across Central Asian markets. Responsible for identifying and onboarding relevant influencers, negotiating partnerships, and managing end-to-end campaign execution. Focused on driving user acquisition through strategic influencer collaborations, optimizing performance, and ensuring efficient media spend.

Мои студенческие годы прошли очень ярко, я была участницей абсолютно всех мероприятий университета, как научных так и творческих, участница и победительница нескольких олимпиад в сфере маркетинга и математики, также несколько лет я была членом творческого сообщества университета, мы организовывали мероприятия, проводили выставки, ярмарки. Также я подавалась на программу международного обмена ERASMUS +, но к сожалению, финансирование в эти года не выделили, и стажировка не состоялась. Также я участвовала во многих мероприятиях университета, в том числе конкурсов стартапов, и даже заняла там первое место. Мне интересно все что связано с маркетингом, с бизнес процессами и творчеством.