Alix Padnos Leon

Director of Marketing @ Baccarat Hotels & Resorts

About

I take pride in my deep understanding of branding, marketing, and consumer trends within the luxury sector. Over the last decade, I have dedicated myself to working in brand marketing and creative strategy, both for global organizations and high-growth start-ups. Throughout my career, I have had the privilege of collaborating with esteemed brands such as Ralph Lauren, Compass Real Estate, Marriott Hotels, TikTok, and American Airlines among others. Having overseen brand management, digital campaigns, experiential marketing, and launch go-to-market strategies for leading brands, I understand how to put best practices to use and achieve measurable results.

Country

United States

City

New York

Industry

Hospitality

Skill

Microsoft Office, Fashion, Branding & Identity, Adobe, Cision, Sustainability, Digital Media, Marketing Communications, Advertising, Social Media, Leadership, Management, Project Management

Experience

Director of Marketing

Baccarat Hotels & Resorts

2024-4 - Present · 2 yrs 6 mos

New York, New York, United States

Associate Director of Marketing & Strategy

MOST Wanted Co

2023-1 - Present · 3 yrs 9 mos

New York, New York, United States

Senior Strategist

MOST Wanted Co

2020-1 - 2023-6 · 3 yrs 6 mos

New York, New York, United States

Brand + Marketing Strategist

Alix Padnos

2020-1 - Present · 6 yrs 9 mos

Marketing Advisor

Compass

2019-1 - 2019-12 · 1 yr

New York, New York, United States

Successfully supported 70+ agents increase their business through brand positioning and the development and implementation of integrated marketing campaigns. Collaborated with cross-functional stakeholders to ensure cohesion and established media partnerships. Tracked and analyzed campaign performance data to make decisions.

Global Polo Brand Manager

Ralph Lauren

2016-9 - 2017-12 · 1 yr 4 mos

New York, New York, United States

Promoted to create seasonal campaign strategies and execute photoshoots for Polo Factory Stores and Polo Kids in the in-house creative ad agency. Managed campaign calendars, including timelines and delivery of assets. Managed the relationship between clients and the internal partners to develop digital assets to increase revenue and brand awareness for e-commerce.

Global Luxury Brand Associate

Ralph Lauren

2014-12 - 2016-9 · 1 yr 10 mos

Promoted to manage communication between clients and internal creative partners for all marketing deliverables on Luxury Ralph Lauren brands to increase revenue and brand awareness. Analyzed trends and competitive reports.

Marketing Coordinator

Ralph Lauren

2013-1 - 2014-12 · 2 yrs

Supported the Polo Kids Marketing and Sales team in preparation for market meetings and style outs by checking collateral ownership across accounts and creating recap decks of objectives to drive e-commerce business.