Alison Toon

Alison Toon has over 30 years of experience in the globalization, translation and localization industry with an emphasis in management of translation and localization tools, processes, architecture, change management, and operations for content management, and business services across enterprises. Her experience in these research areas and key projects will help CSA Research’s clients gain key insights into the technologies, pricing, and business processes key to executive buy-in.

Enabling global and multi-regional business: managing complex global content strategy, translation and globalization operations, process, strategy, programs and projects. Helping the diverse and complex enterprise to speak with 'one voice', regardless of language.

Owner and editor of Toon's Tunes/Cameras and Cargos. Concert, festival and event photography, including band promo shoots and live photos. Travel too. Have cameras and cargos, will travel. Music, festival and entertainment reviews and stories: http://camerasandcargos.com Photography portfolio: http://alisontoon.com

SDL enables global businesses to enrich their customers’ experience through the entire customer journey, with technology and services that help brands to predict what their customers want, and to engage with them across multiple languages, cultures, channels and devices, from pre-sales and marketing through product and service delivery and support. SDL is recognized as one of the world's leaders in providing customer experience technology and services that enable clients to themselves provide the best-possible experience to their own customers. In my role as Strategic Accounts Director, I am helping the globalization teams of major enterprise companies to achieve their goals. In my role as Director, Global Product Training, I'm the customer's voice in the redesign of training materials and deliver strategies.

I managed Smartling's Channel Partner program.

Management of translation and localization tools, processes, architecture and operation for content management and ebusiness services across the enterprise. Vision and implementation of "ETMA"--Enterprise Translation Management Architecture. Translation memory, terminology management, machine translation; global business, cultural consulting, ROI, measured success. TMS and MT. No matter what language you speak, we understand each other perfectly. ● Designed, developed and managed HP’s visionary enterprise translation management technology, global content processes and center of expertise, bringing multimillion dollar savings ever year, while enhancing HP’s ability to easily expand into new, global markets ● Hired, developed and managed a worldwide team of globalization, translation and global content experts ● Change management for implementation and deployment of global content language technology across all HP, worldwide ● Enabled the delivery of marketing, web and mobile experiences, tech docs and support content for 80K+ SKUs, 45+ languages and 170+ countries and regions, for consumer, SMB and Enterprise markets, through the use of technology, efficient processes and expert staffing ● Created HP’s first-ever online repository of product and user documentation for support centers, enabling a faster global go-to-market. ● Managed ROI and business cases for the entire stack of language technologies across HP. ● Managed multimillion-dollar budgets and provided guidance and consulting to HP divisions for annual language spend and staffing.

LISA is a non-profit organization responsible for globalization standards, and which helps in all aspects of global business.

User documentation, technical author. Consultant for the structure and management of technical specifications, and creator of project proposals for digital document imaging and management systems and processes. Technical editing.