Ali O'Connor CPM

Future Female Leaders is the career kickstarter for our future change makers and dream chasers, bringing together education and industry to change the game for our future female visionaries in Western Australia.

Partnering with purpose-led startups and scaling businesses to drive strategic marketing outcomes, offering tailored expertise on a flexible basis. By delivering senior-level insights without the full-time commitment, a Fractional CMO empowers businesses to scale effectively, tackle complex challenges, and achieve sustainable growth. - Developing and executing data-driven marketing strategies aligned with business goals. - Leading brand positioning, demand generation, and go-to-market planning. - Guiding marketing teams, fostering innovation, and ensuring measurable impact. - Enhancing customer acquisition, retention, and ROI across channels.

The Western Australian Marketing Association is a not-for-profit organisation that exists to champion the WA marketing community. WAMA provides a space for marketing professionals to connect and share knowledge on industry best practice, and facilitate braver and more effective marketing practices. We host events, collaborate with organisations and industry bodies to foster the community, and profile local standout work from WA individuals, agencies and brands.

Pentanet aims to enhance digital experiences through cutting-edge technology we're fiercely passionate about. Our mission is to create meaningful connections that bring people together digitally and in IRL, fostering unforgettable adventures and memorable moments. A Perth-based, growth-focused telco, Pentanet delivers high-speed internet to a growing number of subscribers through the Company's market-leading private wireless network, the largest in Perth, as well as reselling fixed-line services such as nbn® and Opticomm. Pentanet's flagship wireless network has benefits for both customers and investors, offering an outstanding customer experience and a fixed wireless product that is technically superior to most of the nbn with attractive margins for investors. This sets Pentanet apart from most broadband providers, which only resell the nbn. Pentanet is also leading Australia's rollout of the next wave of subscription-based entertainment services – cloud gaming. The Company's exclusive Alliance Partner Agreement with NASDAQ listed NVIDIA – one of the world's largest producers of specialised graphic chips used in gaming – allowed Pentanet to be the first to bring their GeForce NOW technology to Australia in 2021.

So Media Group is setting the new standard for engagement across social media channels and content. With So Perth, So Binge and SO Where Next? reaching almost 9 million digital natives every month, and the new Maverick marketing agency set to transform marketing services for small and large businesses alike, So Media Group is a force in Australia's digital media landscape.

Pentanet.GG is about the digitisation of Perth, launching Western Australia into the next global esports destination. PGG cultivates and elevates the next best gaming talent from here in WA, providing the right mentorship and guidance in how to conduct themselves as professional athletes. Backed by WA-based ISP Pentanet, PGG’s focus is building a professional league connecting Asia with Australia. In 2020, we announced our first League of Legends team, competing in the Riot Games Oceanic Pro League and the League of Legends Circuit Oceania (LCO) for 2021. Perth is a gateway located exactly halfway between Asia and the Eastern States. As gamers, we recognise the opportunity to expand our network to these regions, turning Perth into the new centre of an Australasian esports network, whilst also operating the league that runs through it. #PGGWIN #PGGSMASH #NOCAP

At 298-300A Hay St in Subiaco stands a beautiful space, featuring original wooden floorboards, high ceilings with decorative archways and natural light a-plenty. It’s warm, fun, professional and friendly – and all that’s missing is you!

AmpersandMC was acquired by So Media Group in 2022. A boutique marketing consultancy specialising in marketing strategy, communications, creative and sponsorship. With a team of specialised consultants, AmpersandMC manages a variety of marketing, events and communications related activities for a number of clients in Australia and New Zealand, acting as a dedicated outsourced marketing department as and when required. Our core focus is to form a partnership with each and every client, essentially becoming another arm of your business. We want to get to know your organisation, staff and clients inside out, so we can work with you to devise a strategy that will deliver an effective return on your investment and take your business to the next level. Working either as a part of your ongoing strategy or a one off project, our strategic team will make sure you’re getting the marketing you actually need, delivering the right mix of: - Strategic marketing management, including research, planning, implementation and analysis; - Production of marketing material - brochures, signage, POS, video, advertising, etc.; - Website creation and ongoing management; - Implementation of digital marketing and social media activities; - Email marketing management; - Online and offline media planning; - Public relations, including print and online communications; - Sponsorship procurement and activation. In 2022, AmpersandMC was acquired by So Media Group. Read the announcement here: https://www.businessnewsaustralia.com/articles/so-media-group-s-growth-via-acquisition-strategy-continues-with-purchase-of-ampersandmc.html

Perth’s favourite Gen Y charity event raises much-needed funds and awareness for Leukaemia Foundation. Over five years, the Cancer No Bueno events have seen Perth’s hottest millenials gather for one of the most highly anticipated nights on the social calendar, with familiar faces like Woody Whitelaw, Heidi Anderson, Samara Tugwell, Rachel Gouvignon, Tash Butler, Kyle and Cam Cranley, and Tory and Sophia Barbagallo living up to the event’s tagline, #partycauseyoucare. After exponential growth since inception in 2014, the Cancer No Bueno charity ball brings together Perth’s Generation Y guests in style to raise much needed funds and awareness for the Leukaemia Foundation. Cancer No Bueno donated over $250,000 to the organisation, which is Australia’s peak body for blood related cancers. Their work goes beyond funding research and treatment, providing support for patients and families dealing with the diagnosis of blood cancers. Founder Brittany Lovell was also recognised in March 2018 as Fundraising Institute of Australia’s national winner of the Volunteer of the Year award, nominated by Leukaemia Foundation for her vision and leadership of Cancer No Bueno. Ms. Lovell started the event after two of her best friends were diagnosed with blood cancer in their early 20s.

Responsible for the strategic direction of marketing and communications for eight brands within the BGC Residential housing profile, primarily within the residential and commercial construction and finance sectors. With a talented team of four Marketing Coordinators under my direction, our team delivered both the strategic and creative marketing strategies, as well as the day to day internal and external communications of each brand. As a member of the management team, I regularly provided support and strategic direction at an executive level on marketing and brand management opportunities. The key responsibility areas of this position included: • Strategic marketing direction and brand management of eight diverse brands • Integrated advertising campaign development from concept to completion • Budget management and performance analysis • Creative direction and production of all offline marketing material • Digital marketing and website management production • Planning and booking of all online and offline media placements • In-house graphic design • Media relations • Event management and community/staff/stakeholder engagement • Consumer and market research/analysis • Identification of new product development opportunities and strategic partnerships

Amplify your impact, level-up your career and find your people. A 12-week sprint of learning and doing, designed for leaders, rebels and rising stars who are ambitious for impact.