Alison Teres

Chief Marketing & Communications Officer @ Good360

About

Strategic Consumer Marketing Leader | 20+ Years Driving Measurable Growth for Global Brands I specialize in building data-driven marketing strategies that acquire, engage, and retain customers at scale. My expertise spans the full marketing lifecycle—from customer acquisition and segmentation to personalization and loyalty programs—with an audience-first approach grounded in powerful storytelling that connects brands with their customers. Core Strengths: Customer lifecycle optimization and retention strategy Advanced segmentation and personalization at scale Cross-channel MarCom strategy and execution Marketing analytics and competitive intelligence Strategic partner management Building high-performing cross-functional teams I thrive in complex organizational environments, translating market insights into actionable strategies that drive sustainable growth and meaningful customer relationships.

Country

United States

City

Washington DC-Baltimore Area

Industry

Marketing & Advertising

Skill

Executive Management, Revenue & Profit Growth, Board of Directors, Luxury Brand Marketing, Hospitality Marketing, Nonprofit Organizations, Sales and Marketing, Client Strategy, Account Management, Cross-functional Team Leadership, Business Innovation, Program Management, Customer Segmentation Strategy, Direct Response Marketing, Nonprofit Leadership, Team Leadership, Omnichannel Marketing Strategy, Field Marketing, Strategic Communications, Co-branding

Experience

Chief Marketing & Communications Officer

Good360

2025-7 - Present · 1 yr 3 mos

Advisory Board Member

MatchNice

2025-2 - Present · 1 yr 8 mos

MatchNice simplifies donation matching to inspire more giving. We’re the first-to-market direct donation matching integrator for nonprofits, major donors, corporations, foundations, and everyday givers. As an Advisory Board Member, I support MatchNice’s mission by providing strategic insight, industry expertise, and guidance to help scale its impact. I collaborate with the leadership team to refine solutions that make giving more accessible, transparent, and effective for nonprofits and donors alike.

Vice President, Client Strategy

Moore

2022-4 - 2024-12 · 2 yrs 9 mos

Created meaningful social impact for some of the world's most respected and recognized nonprofits through the delivery of customer-centric, omni-channel marketing strategies.

Executive Director, Core Donor Fundraising & Operations

American Red Cross

2018-11 - 2022-4 · 3 yrs 6 mos

Drove mission-critical fundraising through integrated donor lifecycle management. Led consolidated direct response, digital, and peer-to-peer marketing efforts to deliver localized impact at scale.

Senior Director, Consumer Marketing and Fundraising

American Red Cross

2013-11 - 2018-10 · 5 yrs

Washington D.C. Metro Area

Analyzed data and market research to define priority donor segments, execute test and learn campaigns, establish KPIs, and meet revenue and expense objectives.

Director, Online Strategy & Business Development - Consumer Marketing

American Red Cross

2011-6 - 2013-11 · 2 yrs 6 mos

Washington D.C. Metro Area

Led full-funnel digital strategies for email, text, and paid search. Developed an organizational brand licensing policy and evaluation process for accessing Red Cross trademarks for products, relationships, and services.

Sr. Marketing Manager, Consumer Travel Network

American Express

2005-4 - 2011-6 · 6 yrs 3 mos

Led broad-scale, multi-channel marketing strategies aimed at deepening Cardmember loyalty and retention. Managed co-branded campaign platforms with cruise and tour companies, hotel brands, and tourism boards.

Senior Manager, Integrated Marketing, Travel + Leisure Magazine

American Express

2000-4 - 2005-4 · 5 yrs 1 mo

Drove subscriber retention and advertiser loyalty through ideation and delivery of integrated travel and lifestyle marketing programs. Travel + Leisure is now part of the Dotdash Meredith publishing family.