alison wachsner

* Manage and lead a team of Account Managers working on West Coast business. * Execute a personal book of business for clients needing a strong digital approach that supplements and compliments their overall marketing media mix. * Dynamically work with clients to help make creative, analytical, and overall digital strategy recommendations to best support their paid media dollars. * Spearhead product changes for Mobile, Display and Video for the Conversant platform and current capabilities. * Lead internal cross-team calls to ensure all processes are efficient, streamlined, and consistently being revamped to ensure client deadlines are met on time.

* Identify Key Accounts that can grow with the addition of mobile, video, and display to help gain additional revenue, and help reach the client’s specific goal. * Implement nationwide program to all Account Managers to help track account renewals, revenue opportunities, and strategic optimizations.. * Identify main KPIs within each vertical and suggest key initiatives to clients to help drive additional actions, revenue, and cart purchases. * Support client meetings, RFPs and campaign analytics reporting to ensure messaging, and strategy are profitable * Help analyze and gather post campaign analytics to report back to Key Clients. Create a compelling story based off of demographic, temporal and behavioral analysis.

* Maintain a 95% renewal rate for all current clients while effectively developing new opportunities with Account Executives. * Manage over $2M worth of business quarterly, while seamlessly communicating between multiple teams internally. * Conduct daily interactions with direct clients and agencies, providing support and understanding of campaign delivery, strategic adjustments and budget pacing. * Guide Account Managers to help drive successful revenue growth, and oversee optimizations and delivery expectations.

* Built corporate messaging for technology clients by condensing specialized information into timely stories that capture the attention of all users. * Specialized in marketing projects by seamlessly helping clients define their market and clarify their overall strategy. * Executed web site and advertising campaign design while paying attention to the client’s big picture, and keeping an eye for quality. * Built client’s messaging, product packaging, ad design, and social media outlets to tell clients story to customers.

* Assisted startup with brand development & market research. * Scheduled and ran focus groups. Developed website content including custom-made videos, photos and logos. Administered Google Accounts, & Analytics. * Composed situational analysis and marketing plan, as well as advertising sales presentations. * Created investor slide deck to promote the brand to potential investors with great success. * Developed Facebook Ads, Facebook Fan Pages, and monitored Social Media networks including Twitter, Facebook, and YouTube. Updated and managed the Facebook fanpage for vivoGS.com, while maintaining events on site.