alison yeung

* Owned roadmap, feature backlog, user research, UX design, requirements elaboration and day-to-day product ownership for $2 million/revenue, 100K licenses product portfolio * Participated actively in scrum/agile process as product owner, co-running daily standups and sprint planning with developers and QA, workshopping requirements with development team * Developed editorial production process for international product adaptation, collaborating with tech lead to design content delivery architecture and custom CMS * Created content development plan and content management process to add 650+ ebooks and 650+ assessments * Managed distributed Level 1 and Level 2 technical support teams, developed processes and best practices and implemented Zendesk ticket management system

Product owner for launch of new flagship assessment program Scholastic Literacy Pro, from the requirements gathering phase through design to implementation and launch strategy in key international markets - Produced new web platform for education applications, including design, requirement elaboration and story writing, wireframe and feature design, marketing strategy, user testing and training in agile framework - Managed regional content conversions of sixteen products, including functional changes, UI/UX updates, editorial revisions and translations and metadata documentation

Developed internal strategy recommendations for international market entry - Researched core businesses to compile detailed profiles of central marketing channels, analyzing operating, marketing, product development, financial, inventory and information management aspects of business

* Administrated English as a Foreign Language department; developed, maintained and updated EFL curriculum * Taught intermediate, advanced and business EFL classes * Edited and wrote promotional and internal communications and copy

* Managed international product development team, strategy, roadmap and portfolio of 14 digital products with 10% revenue increase to $4.8MM * annual revenue with 760K * paid licenses in 60 * countries * Oversaw 12% revenue increase for core Scholastic Literacy Pro and Literacy Pro Library Suite, reaching over 2000 schools and 360K * paid licenses with $3.8MM * annual revenue * Launched math and literacy supplemental assessment products, professional development video product and Scholastic s first Arabic ebook product * Collaborate with tech lead to design custom SSO solution, customer support solution and GDPR compliance for nation-wide Ministry of Education implementation for grades 4-5 * Manage content development team, custom CMS and overall content development plan for digital products and ebook development, adding 400 * ebooks and 800 * assessments * Designed and implemented restructure for dedicated L2 technical support team within global customer support framework

* Provided Education and Trade regional marketing and sales support for Europe, the Middle East and Africa * Provided sales teams and distributors in Europe, the Middle East and Africa with product webinar and in-person training * Created, conducted and managed regional marketing campaigns with the field and inside sales teams in Europe, the Middle East and Africa via phone, email, direct mail and events * Project managed development of Scholastic International s first book collection, with lifetime sales of over $5 million * Managed adoption of a CRM system for International Export from initial business case development to user training and implementation, as primary point of contact between developers and end users * Created model for current and historical product sales analysis, managing data analysis process, performing margin analysis and developing the business international pricing strategy * Managed internal and external websites for marketing support and product information