Alison Stevens

Product Lifecycle Marketing @ Chime

About

With over 15+ years experience across e-commerce, DTC, foodservice, fintech, CPG and retail, I connect consumer needs with the products they get to know, love and trust. As an effective and ingenious marketing veteran, I've led strategic planning and execution across brand, lifecycle, product, growth, experiential, loyalty, and affiliate channels- promoting authentic stories and penetrating new audiences via traditional (paid/owned/earned) and digital media means. I've driven GTM results with a sharp focus on data insights and a deep understanding of marketing performance best practices, and balanced this with a keen eye for disruptive creative, seamless UI/UX flows, and a synergistic approach to concept development and integrated execution. Spanning the intersection of Performance and Product Marketing, I approach my work with a focus on listening. I believe that being a soundboard is critical to truly understanding the consumer experience, translating the voice of the customer and driving innovative solutions. Listening has also guided my approach to thought leadership and connection to those whom I work with, inviting feedback, including diverse perspectives, building equitable opportunities for advancement and nurturing relationships across all functions and levels.

Country

United States

City

San Francisco

Industry

Internet

Skill

Campaign Effectiveness, Content Marketing, Campaigns, Creative Ideation, Product Launch, Marketing Programs, Performance Metrics, Customer Conversion, Customer Acquisition Strategies, Growth Strategies, Growth Marketing, Product Road Mapping, Content Strategy, Performance Marketing, Pipeline Growth, Marketing Attribution, Campaign Execution, Marketing Analytics, Lead Generation, Marketing Automation

Experience

Product Lifecycle Marketing

Chime

2024-4 - Present · 2 yrs 5 mos

Director, Growth Marketing

Rakuten Rewards

2022-4 - 2023-12 · 1 yr 9 mos

San Francisco, California, United States

Owned lifecycle marketing, CRM architecture, and integrated content strategy for acquisition and retention across performance, product & development and brand for referrals, affiliate partnerships and influencers, driving growth, LTV, ROI, & efficiency. Rakuten helps shape the way our 20M+ members shop online and instore, offering Cash Back, deals and shopping rewards across apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more.

Senior Manager, Growth Marketing

Rakuten Rewards

2018-10 - 2022-4 · 3 yrs 7 mos

San Francisco, California, United States

Led acquisition strategy and owned referral, in-store cash back and payment lifecycle marketing, achieving high value impact to activation and retention level KPIs, ROI, and bottom-line profit.

President, Rakuten Americas Employee Diversity & Inclusion Committee

Rakuten International

2020-4 - 2023-12 · 3 yrs 9 mos

Created and instituted global employee D&I strategy across North Americas, EMEAS and LATAM, driving the growth and advancement of a diverse workforce and fostering a culture of belonging.

Loyalty Marketing Program Manager, Fanatics Rewards

Fanatics

2016-4 - 2018-10 · 2 yrs 7 mos

Drove adoption and scale for DTC officially licensed sportswear, directing comprehensive loyalty program, overseeing the development and execution of promotional/experiential UX strategy.

Loyalty Marketing Manager, Shop Your Way

Sears

2014-6 - 2016-2 · 1 yr 9 mos

Led the design, implementation, and management of innovative online/instore loyalty promotions (700 doors), driving point of sale customer engagement, retention, and lifetime value while collaborating cross-functionally to ensure seamless integration.

Associate Channel Marketing Manager, Lipton Tea

Unilever

2011-4 - 2014-5 · 3 yrs 2 mos

Lisle, IL

Drove North American channel marketing strategy for for Lipton/Red Rose tea, Hellmann’s/Bestfoods mayonnaise and Knorr savory products , supporting total UFS sales team (150+) with tools to drive sales volume and land Front-of-House (FOH) value proposition with foodservice operators and consumers.

Sales/Marketing Coordinator, Hair Fashion/Styling Appliances

Conair LLC

2008-8 - 2011-3 · 2 yrs 8 mos

Stamford, Connecticut

Orchestrated multifaceted sales and marketing campaigns and cultivated client relationships to drive brand awareness and boost sales for pharmacy health and wellness categories.