Alison Hoffman

Email marketing specialist that drives our lead generation and customer engagement efforts. I have expertise in cold emailing, email nurture campaigns and lead generation strategies. Responsible for creating and executing email campaigns that convert prospects into qualified leads and nurture existing contacts through sales funnel

As a Senior Marketing Manager for the Sharestates Marketing team I am responsible for marketing to the borrower side of the business, directly responsible for marketing the Sharestates brand to mortgage brokers, real estate developers and borrowers nationwide. Key duties include promoting Sharestates as a private lender to people looking to borrow money for any type of real estate investment. Key marketing responsibilities include campaign management, KPI reporting, content management, and marketing automation. Within this role, I leverage several marketing management tools including the Google Marketing Platform, Google Suite, Wordpress, and all of the Salesforce suite including but not limited to Pardot and Social Studio

Hired to over see all circulation for a national magazine and 16 regional magazines. Manage all newsstand circulation for all 17 titles and also maintain all digital circulation. I also manage and negotiate all trade agreements for over 200 bridal shows across the country so that The Knot magazine gets distributed to help maintain circulation goals and also to help with brand awareness. Optimize use of newsstand budget to secure total circulation goals leveraging free downloads to get a minimum downloads needed to meet ratebase and/or paid newsstand promotions as needed. Explore partnerships with retailers to help grow brand awareness for our magazine, manage monthly tracking and reporting of sales for all circulation platforms and produce all publisher audits and publisher statements. Create and manage marketing plans for The Knot Magazine and The Knot Regional(partnering where needed with B2B and B2C marketing partners) and report on the performance of the campaigns to monitor the effectiveness and report out to the business. Evaluate and recommend appropriate marketing required to meet the circulation goals.

Driving strategic initiatives across all Louise Blouin Media products including Artinfo.com, Art+Auction and Modern Painters. I manage and negotiate all distribution partnerships within international art fairs, high end hotels, and airport lounges. Working with our digital platforms to increase circulation of our all print products. I also handle all newsstand and subscription circulation by utlilizing our national distributor and fulfillment house to help increase our sales/readership on a global level. I put together marketing initiatives to help grow our subscription base and do analysis work to make newsstand sales more efficient.

Responsible for compiling sales information and utilize it to sell newspapers including the Wall Street Journal, The New York Post, and Barron’s into new retail chains. Writing proposals to present for new business opportunities. Analyze sales data. Book promotional opportunities for WSJ, NYP, and Barron’s with national and local retail chains. Send out monthly reviews to all levels of management updating them on the performance of each newspaper. Reconcile billing discrepancies with large retail accounts such as Hudson News. Responsible for profit/loss projections for each fiscal month. Call on potential new clients to sell papers (for example coffee shops and eateries local and nationally).

Manage Newsstand Circulation for 15 monthly magazines and 2 weekly magazines. Review performance of all titles in each avenue of distribution (bookstores, airports, supermarkets and specialty shops) Look for opportunities and come up with creative ideas to increase draws and total distribution for each magazine. Main contact with all editors and publishers Work very closely with editors to analyze covers for each issue. Send out monthly reviews to all levels of management updating them on the performance of each magazine. Book all retail marketing promotions (examples Barnes & Noble, All airport retailers and Supermarket retailers) Responsible for profit/loss projections for each fiscal month. Manage all print order and draw management for magazines I’m responsible for. Maintain budgets Maintain production schedules Responsible for projecting sales for upcoming issues for certain titles and relaying this information to upper management.

Responsible for all local and national distribution for all titles including Gotham, Hamptons, LA Confidential, Boston Common, Capital File, and Aspen Peak. Set up all in-room hotel distribution. Travel to all markets when distribution was happening to make sure all aspects go well (especially in the Hamptons) Responsible for Newsstand sales for all 6 magazines. Liaison with National Distributors and Local Distributors. Booked all retail marketing promotions. Spoke with all hotels General Managers on a weekly basis in all markets about replenishment of magazines Main contact for getting magazines to Niche Media events in all magazine Markets Maintained budgeting and invoicing for department. Responsible for analysis of all print order variations Manage an assistant on a daily basis. Update management on the local distribution and Newsstand sales of the 6 magazines on a weekly basis

In forecasting sales and inventory levels, retail math, advanced excel, buying processes and presentation skills. Review and recap geographic, market, competitor, and statistical trends with Buyer and Planner and discuss action plans to maximize business. Identified missed opportunities with Buyer/Planner and verify that financial receipt plan supports approved flow strategy. Review and adjusted allocation based on current trends and past performance, reviewed weekly performance by style against plan and forecast, adjust inventory levels based sale trends and replenishment guidelines. Responsible for allocation of accessory products based on geographical and trend consumptions of all Footlocker, Kids Footlocker and Foot Action consisting of over 2,000 stores. Analyzed sales trends to determine future buys for specific products and amounts. Worked with team to set up product placement promotions for accessories in top selling markets. Completed Merchandiser Program: extensive training with classes

Marketed Vibe and Spin Magazines to maximize newsstand presence within specific budget limitations. Responsible for ensuring that marketing budget met rate base goals. Analyzed sales trends to ensure proper quantities were distributed to appropriate vendors. Communicated sales trends to senior management. Analyzed and booked retail marketing promotions. Developed, implemented and tracked annual budget and reforecast. Provided customer service to distributors, wholesalers, vendors, and advertising representatives. Responsible for analysis of all print order variations. Researched all fixed and variable production costs associated with special interest projects. Researched and tracked competitive businesses and made marketing recommendations to senior management.