Alisha Shah

● Owned Mixpanel analytics across seven products (CGS Usage, Child Overview, Quick Capture, Bella, Photo Observations, Weekly Plan Printouts, Notes) and built unified dashboards used by 60+ staff to monitor usage, retention, and engagement trends. ● Built Power BI dashboards for NPS and Weekly Reviews, standardizing classroom metrics across ~20 schools and surfacing performance insights that informed leadership decisions. ● Led feature validation and field research through 40+ teacher interviews, school visits, and family conferences, publishing a Feedback Summary and guiding GitLab-tracked usability fixes through product launch. ● Synthesized analytics and user feedback into quarterly roadmap recommendations, influencing prioritization of 2 major feature launches (Notes Redesign, Weekly Plan Printouts) that improved classroom workflow adoption by ~45%. ● Created the Back-to-School SOP and pilot selection framework, leveraging analytics and teacher data to identify top 10% superusers and early adopters for MRT Planning pilots. ● Defined new engagement KPIs such as teacher stickiness and session length and analyzed product usage and ticket trends to identify pain points that informed 2025 roadmap priorities. ● Conducted market analysis of the Early Childhood Education sector, evaluating 20+ curriculum models and 10+ EdTech competitors to inform product and partnership strategy.

● Conducted market research and enhanced product features based on feedback from 15+ customers, leading to a 30% increase in user engagement and a 2x growth in qualified leads. ● Enhanced visibility with product demos, driving a 45% rise in waitlist sign-ups and a 65% increase in webinar attendance.

ENMGT 6020 Managing a Culture of Innovation: ● Provided targeted lectures, fair grading, and personalized feedback for 40 students, raising course satisfaction scores by 20%.

● Facilitated cross-functional teams for Michigan and Connecticut HHS projects, streamlining workflows to enhance assistance-driven program access by 25%, reducing processing times by 30%, and ensuring seamless state database integration to improve user experience. ● Identified market opportunities and risks to develop targeted product strategy for the product MVP that led to an NPS of 90. ● Led predictive modeling projects that increased forecasting accuracy by 90%, and implemented KPIs to ensure data integrity, quality control, and strategic growth. ● Developed product roadmaps to deliver critical updates, scaling system capacity by 50% during peak enrollment, boosting user adoption by 15% with enhanced plan comparison tools, and reducing processing times by 30% through automated income verification workflows. ● Utilized JIRA to streamline project tracking and issue management, which resulted in a 30% reduction in resolution time for critical issues. ● Created interactive prototypes in Figma for a real-time status tracking system addressing usability pain points, reducing design-to- development timelines by 30%, and increasing user satisfaction by 40%. ● Awarded the Deloitte Spot and Applause Award in recognition of outstanding contributions towards the success of the firm.

● Created an API that analyses client sentiment in real-time, increasing customer satisfaction (CSAT) scores by 25%. ● Led the implementation of process improvements using Lean methodologies, reducing feedback response time by 30% and ensuring 99% data integrity through Agile tools and methodologies.