Ali Serül

Entrepreneur and business leader with more than 30 years of experience in the textile and apparel industry.Since 1994, he has been actively involved in manufacturing, brand management, product development, and global sourcing operations.In 2000, he founded Sertim Textile, providing strategic manufacturing and supply solutions for global fashion brands.In 2004, he launched the BLUEKEY childrenswear brand, gaining experience in retail development and brand management.He continues to collaborate with European and UK-based brands in collection development, sustainable manufacturing, and digital production integration.Since 2020, he has been developing the SER-AI HARD WORK model, focused on digital product passports, sustainability management, and data-driven production systems.He approaches manufacturing not only as a commercial activity, but as a combination of culture, craftsmanship, sustainability, and future vision.⸻Core Expertise* Global Textile Sourcing* Knitwear Manufacturing* Brand Communication* Collection & Product Development* Production Planning* Sustainability Management* Digital Production Integration* Strategic Business Development⸻Leadership Vision“The future of manufacturing is being reshaped through human experience, digital transformation, and sustainability.