Alise Robinson, MCT

Director and Producer, J Performing Arts Space and Specialty Programs @ JCC of Dallas

About

Visionary leader and creative strategist with 25+ years of experience bridging brand development and youth programming—designing transformative, mission-aligned experiences that empower children, build community, and drive meaningful impact. I’m a purpose-driven professional with a unique career spanning both the for-profit and nonprofit sectors—where I’ve led award-winning consumer brands and built innovative, artistic and wellness-centered youth programs that impact thousands of children and families. As Program Director and Producer of the J Performing Arts Space (JPAS) at the Jewish Community Center of Dallas, I’ve pioneered a local arts program into one of the city’s premier youth theater and camp experiences. JPAS integrates mindfulness, empowerment, and life-skill development into everything we do—from producing over 20 youth musicals to running summer camps and specialty programming that builds confidence, connection, and creativity in kids. Earlier in my career, I led brand strategy, development, and product innovation for leading children’s entertainment and consumer brands—overseeing the full lifecycle from concept to market. As founder of Mind Machine, a boutique brand agency, and a former executive at The itsy bitsy Entertainment Company, I helped launch licensed and original content toy lines, children’s books, and IP that reached national and international markets. What sets me apart is my ability to connect creative vision with strategic execution—leading cross-functional teams, producing large-scale programs, coaching youth in mindfulness and personal development, and cultivating meaningful partnerships that expand reach and deepen impact. My 360-degree view of engagement—spanning content creation, program strategy, and personal empowerment—allows me to build holistic experiences that meet both emotional and business goals. Core Strengths • Strategic & Intentional Youth Programming • Cross-Sector Leadership (Nonprofit & For-Profit) • Brand Development, Licensing & Product Innovation • Team Leadership & Creative Direction • Youth Empowerment & Mindfulness Coaching (Certified MCT) • Community Building & Mission-Driven Growth Let’s Connect I’m passionate about expanding the reach of youth programming, content, and engagement that prioritizes empowerment, creativity, and well-being. I welcome connections with partners, collaborators, and communities that share this mission. jccdallas.org/arts/performing-arts aliserobinson.com mindmachinemarketing.com

Country

United States

City

Dallas

Industry

Consumer Goods

Skill

Customer Relationship Management (CRM), Creative Strategist, Innovation , Youth Mindfulness and Empowerment, Strategic Visionary, Brand Development and Brand Management, Producing and Creative Direction, Mindful Leadership , Creativity and Innovation, Marketing and Community Engagement, Youth Empowerment, Program Design, Marketing, Creative Product Development, Strategic Planning, New Business Development, Product Launches, Sales, Spokesperson, Product Development

Experience

Director and Producer, J Performing Arts Space and Specialty Programs

JCC of Dallas

2024-1 - Present · 2 yrs 9 mos

Shultz Family Foundation Fellow - Youth Executive Cohort

JCC of Dallas

2020 - Present · 6 yrs

Director and Producer, J Performing Arts Space

JCC of Dallas

2013-8 - Present · 13 yrs 2 mos

Camp Director, J Performing Arts Space

JCC of Dallas

2013-8 - Present · 13 yrs 2 mos

Youth Wellbeing, Empowerment and Mindfulness Coach, Educator, and Consultant

2018 - Present · 8 yrs

CEO, Brand Development/Management & Creative Strategist

Mind Machine, LLC

2005 - 2014 · 9 yrs

Dallas TX & New York, NY

Created the firm and operated it profitably. Developed and maintained relationships with business clients, especially in licensing and consumer products industries, by helping them grow their businesses through category extension, sub-branding, positioning strategies, cohesive messaging, and entering new channels of distribution and markets. Conducted market research and creative business strategies that provided a framework for effective design, product development, brand marketing, sales, merchandising, and public relations. Served as media spokesperson and guest host on HSN, QVC and Jupiter Shop Channel (HSN Japan).

Author/ Brand Creator/ Entreprneur

Space Craze

2002 - 2009 · 7 yrs

Developed children’s brands: Kidstrology, The Zany Zodiac and Space Craze™ which encompasses original content, licensable characters and a wide variety of design applications for products. Authored and designed four published children's books entitled "Shining Stars", "Blast Off!", “Shapes In Space" and ”U, F, & O, Where Did They Go?"

Executive Director, Branded and Consumer Products

The itsy bitsy Entertainment Company, Hooray! Consumer Products Division

1997 - 2002 · 5 yrs

Greater New York City Area

Pioneered the company's toy division and Huggy Buggy Brand from concept to profitability with multimillion-dollar sales. Crafted business cases and plans for multiple product lines and managed business development strategies that included branding, marketing, retail, advertising, and trade shows. Led internal team of 5 managers and more than 65 sales representatives, graphic designers, illustrators and sculptors. Created and managed collaborative relationships between Licensing, Consumer Products, Creative and PR departments.