Alisa Xu

1. Created user stories, wireframes, and feature requests to collaborate with product managers, designers, and engineers, especially for AI features integrated with chatGPT. 2. Designed and implemented manual tests of auto-reply chat flows on Instagram, Messenger, and WhatsApp channels. 3. Collaborated with the cross-functional team to enhance the flow template features. 4. Support restructuring and editing the help center page and user success cases. Created tutorials to onboard new users. 5. Analyze user data and feedback to provide product enhancement proposals and priority suggestions.

1. Assisted in product planning and positioning of the new AI product Xmind Copilot and developed and conducted an omnichannel promotion plan. 2. Assisted in refining the product value of Xmind's new graphics engine and developed an omnichannel promotion plan. 3. Completed a competitive analysis of the company's official website, user experience, and feedback and developed a design proposal for the new website. 4. Completed research and analysis of the company's brand podcast, positioning planning, topic selection, and guest invitation proposal. 5. Established job responsibilities, workflow, and collaboration with other departments for the new product marketing team.

1. Achieved 200% product growth within three continuing years and contributed 70% of the annual revenue through product innovation and process optimization. 2. Led a team of 12 members to create product and localization strategies for the United States Academic Decathlon (USAD) and the United States Academic Pentathlon (USAP) programs in China, which served up to 8k students from more than 200 top middle schools and high schools in China. 3. Designed and launched a mobile application and a website to allow customers to view and purchase products during an education competition. Partnered with engineers to automate, simplify, and improve the registration, payment, and preparation processes. Collected user feedback in real-time and post event, conducted an analysis of user satisfaction. 4. Created the first online collaborative system in the company and upgraded the system yearly. Worked as a mentor to introduce and design an online coordinated system and trained other product team members. 5. Managed relationships across the USAD&USAP product team. Single-handedly owned term negotiation, managed stakeholders’ expectations and established scope and deadlines for the product team.

1. Assisted to adjust the operational strategy and set up a new business plan for 2014 and 2015; helped the Oversea Study Group achieved a profit of RMB2,100,000 yuan for one single year, which equaled to an 8.5 times increase of the last fiscal year. 2. Leader of the Customer Maintenance team, handled follow-up, customer feedback and service optimization. 3. Worked as founder & project manager for the US study tour, designed VIP study tours for high-end customers. 4. Tour leader of the US study tour, leading student teams to well-known universities in big cities like New York, Boston, LA, Philadelphia, etc, and arranged admission interviews for those students 5. Took part in marketing promotion tasks, including managing brochures, webpage, posters, and new media releases, and marketing operations.

1. Assisted to design and develop a customized CRM system focusing on existing customer management and data analysis for future sales forecasting. 2. Designed a standard process guide for Service Center and Greenhouse for Room Service Department, and thus prepared for its database system establishment.