Aline Varnovitzky Megrich

- Played a crucial role in driving growth initiatives for LATAM, DAU, frequency, user retention, and session duration. Identified bottlenecks and led efforts to increase app penetration. - Led the rewards program strategy, including always-on and activation campaigns (such as Black Friday), resulting in significant savings (XM USD) for the company. - Led the Growth Hacking Strategy (20+ direct reports) for BR and MX, achieving over X billion cost-efficient video views, with a relevant impact on user acquisition. - Engaged in OEM/Telco deal making and strategic partnerships for LATAM. +XXXM USD annual budget. Multi-faceted partnership that is inclusive of preloads, connectivity, network optimization and consumer-facing activations. - Led XFN projects (with marketing, operations, and sales teams), collaborating with external brands as well as executing offline and multi-channel activations.

- Senior Manager - Responsible for sales & pricing strategy for 800 restaurants / Direct report to VP -->10% SSS BKB & 23% PLK --> + 81% increase on digital sales, accounting for 33% of the Company’s revenue --> Responsible for implementing the Loyalty Program (pricing strategy and customer engagement framework - 15+ Direct team - Product Marketing Analytics & Branding: Responsible for BK digital strategy – Developed the 2019/2020/ 2021 Brand Planning.

Aunica (Digital Marketing Consulting Firm): Project management of major clients such as Mitsubishi Motors and Azul Linhas areas, including media investments, ux and conversion funnel strategy Table Partners (Boutique Consulting Firm Founded by Former Partners of Bain & McKinsey: Conducting analysis, diagnosis and business recommendations for different segments (logistics, transport, education)