Aline M B.

Management of digital fashion brands, with a focus on assortment strategy from product development to launch across B2C channels. Multidisciplinary leadership of Product and Branding teams, driving a unified strategic vision across planning, collection development, and brand positioning. Definition and execution of integrated branding strategies, including corporate communications, strategic partnerships, visual identity, influencer marketing, and affiliate programs. Curation and expansion of partner brands within marketplace channels, leading hunting (prospecting) and farming (management and growth) processes, with a focus on profitability and portfolio alignment.

Built and led a new department from the ground up, from strategic design to operational implementation, with a focus on scalable growth. Structured the entire team, scope, and processes, ensuring efficiency, clear accountability, and seamless cross-functional integration. Curated and prospected partner brands across Fashion (apparel, footwear, and accessories), Home, Beauty, and Wellness categories, with emphasis on portfolio synergy and perceived customer value. Strategic management of the partner brand business unit, aligned with AMARO’s positioning, with data-driven decisions and a strong aesthetic repertoire.

Built and led the Footwear & Accessories category (including handbags, eyewear, and fashion jewelry) from concept to execution, encompassing team structure (scope and processes) and development of a national and international supply chain that balanced aesthetic coherence with profitability. Developed the assortment strategy, integrating planning, domestic and international sourcing, product curation, collection creation and development, pricing definition, and launch strategy. Provided strategic leadership focused on brand growth and positioning. Created launch strategies in partnership with marketing, aimed at performance, engagement, and brand positioning.

Specialist in Footwear & Accessories, with a focus on trend research, creation, and product development. Responsible for fashion trend direction across all fashion categories, representing the Footwear & Accessories business unit. Assortment planning and supply chain expansion, ensuring alignment with brand strategy and market opportunities. Management of sourcing and purchasing processes, with a focus on efficiency, quality, and supplier partnerships.

Development of original footwear collections, including sourcing and negotiation with domestic suppliers. Financial management, e-commerce operations, and customer service oversight. B2B expansion, securing multi-brand partnerships in Brazil, the United States, and Greece.

Leadership in retail and assortment strategy, with a focus on product curation and sustainable growth. Experience in fashion graphic design, leveraging visual storytelling to enhance product value and reinforce brand identity.