Aline Luna

• GenAI & Operational Agility: Spearheaded the integration of Generative AI for automated catalog management, achieving a 60% gain in process productivity and significantly accelerating time-to-market while protecting brand integrity. • Scalable Business Design: Orchestrated the expansion of the "Beleza na Web" platform to 1,000 sellers and 600+ new brands, ensuring high-quality curation through automated intelligence and quality gates. • Commercial Performance: Enhanced Hunting and Farming workflows with AI-driven tools, increasing the commercial team’s capacity to onboard and grow partner brands while optimizing logistics and customer service delivery. • Team Leadership: Managing a cross-functional team of 60+, fostering a culture of high performance, scalability, and succession planning.

• Strategic Response & Digitalization: Led the end-to-end digitalization of physical retail as a critical response to market shifts, launching e-commerce, gateway solutions, and CRM integrations in record time. • Exponential Growth: Successfully scaled digital service penetration from 2% to 24% within the SafraPay sellers base in just one year, navigating highly regulated environments with agility.

Platform Scaling & Strategy: Led the strategic expansion thesis that consolidated the marketplace as a primary exponential growth engine for the company. Directed the scalability of the platform to reach 15,000 sellers and 13 million SKUs, significantly increasing market share.

• Commercial Leadership & Design: Built the marketplace commercial department from the ground up, structuring both Hunting and Farming teams. Defined the revenue model and the end-to-end seller journey, scaling the channel to 8,000 sellers and 1.5 million SKUs. • Ecosystem Services (Luiza Labs Interface): Partnered with Luiza Labs to expand the seller services portfolio, including the development of logistics solutions, financial services, and advanced features for the Seller Portal.

Commercial Innovation: Coordinated the strategic vision for a new sales channel, integrating cross-functional tech squads with commercial targets to drive innovation in the customer experience.

Launched a new category of products at Ricardo Eletro.com famous Brazilian retail store.

My experience with the online retail started since the development of the new business, when I launched a new category of products that, at that time, only existed for the brick and mortar stores. I was responsible for top retails KPIs such as sales, profits and market share. 2009 - Launched a new cluster of products from the physical stores in the online operations at Extra.com

Estou cursando o Executive MBA no IESE Business School (Top 5 mundial pelo Financial Times), com foco em Liderança e Estratégia. Como conquista, liderei a equipe vencedora do EXIM (Executive Management Simulation), simulação onde integrei decisões de Finanças e Operações para superar metas de rentabilidade. Explorei disciplinas como Governança e Análise de Decisão, aplicando o Método do Caso para desenvolver soluções sustentáveis em ecossistemas de negócios escaláveis.

Concluí o MBA Executivo em Liderança e Gestão na Saint Paul (eleita entre as melhores escolas de negócios do mundo pelo Financial Times). Durante o programa, foquei no desenvolvimento de competências de alta gestão e visão sistêmica de negócio. Explorei disciplinas estratégicas como Finanças Corporativas e Gestão de Pessoas, aplicando o aprendizado para estruturar modelos de governança e times de alta performance em ambientes de rápida escala e transformação digital.

Concluí a Pós-Graduação em Administração na FGV (Top 1 Think Tank do mundo pela UPenn), consolidando uma visão sólida de gestão e competências de alta performance. Explorei disciplinas como Finanças, Estratégia e Operações, aplicando o conhecimento para estruturar processos eficientes e acelerar o crescimento em ambientes corporativos complexos. Como conquista, utilizei o aprendizado acadêmico para fundamentar decisões estratégicas de P&L e expansão de novos negócios no varejo.