Ali Nazmi Türker

-Translating complex casual mobile game telemetry into actionable insights for product, UA, and partner studios: improving retention, monetization, and engagement across multiple titles. -Using player progression data, churn segmentation, and revenue pacing to optimize game economies and monetization funnels. -Driving A/B testing and experimentation pipelines, with data guiding rollout of new user engagement features and events. -Leading the publishing lifecycle for games like Merge Islanders, Dragon Farm, and Time Master, from prototype testing to scaling, always prioritizing data-driven validation. -Partnering with studios on contracts, store transfers, and financial reporting, ensuring decisions are transparent and supported by performance metrics. -Publishing roadmap spans 12+ live titles and multiple in-testing projects, greenlit and iterated strictly through data-backed frameworks.

-Leading LiveOps strategy for Snakzy, including onboarding, retention, and re-engagement campaigns to enhance user engagement and retention. -Optimizing feature performance through targeted campaigns for features to boost daily activity and monetization. -Managing cross-functional collaborations with product, marketing, and data teams to ensure seamless execution of high-impact LiveOps initiatives. -Utilizing LiveOps tools and analytics platforms to monitor campaign performance, refine strategies, and achieve KPIs like DAU, ARPU, and retention. -Innovating A/B testing frameworks and creating scalable campaign templates for quick response to publisher requests and new feature rollouts. -Driving revenue growth by increasing game installs, extending session durations, and strategically enhancing user reward systems.

-Led publishing operations for mobile apps and games, overseeing the entire lifecycle from development to launch and post-launch support. -Developed and executed publishing strategies to maximize user acquisition, engagement, retention, and monetization. -Collaborated closely with game developers, designers, and product managers to ensure seamless integration of publishing efforts with app and game development processes. -Conducted market research and stayed up-to-date with industry trends to identify opportunities for growth and optimization. -Analyzed key performance indicators and leveraged data insights to inform decision-making and optimize publishing strategies. -Monitored user feedback and reviews to identify areas for improvement and implemented necessary adjustments to enhance user satisfaction. -Implemented live operations campaigns, events, and promotions to drive user and player engagement, revenue generation, and community growth.

-Worked with globally known mobile game companies on mobile games’ marketing activities in Turkey. -Close business relationships with game producer teams to develop game mechanics, in-game monetization, gameplay features and localizations for Turkish players. -Analysed created target audience sets by data analytics team for specific genres of games. -Supported digital marketing team on various localization work for mobile games’ marketing video, banner, text, .gif, push notification etc. sets. -Tested ongoing in-game features and campaigns, developed these features and campaigns for specific genre of game players’ behaviours. -Analysed and interpreted data and making meaningful conclusions to provide insights on game features.

-Delivered effective and innovative digital campaigns for products such as computers/mobile games and digital payment channels. -Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals. -Improved click-through rates, conversion and other important KPIs with strategic approach. -Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements. -Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines. -Created wide range of digital assets such as rich media online ads and micro websites. -Maintained continuous check on CPC, CPI and CPA metrics, optimizing and enhancing campaigns based on current trend data.

-Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints. -Developed implementation methodologies to rein in project costs while meeting key milestones. -Modified and directed project plans to meet organizational needs. -Achieved project deadlines by coordinating with contractors to manage performance.

-Aided problem resolution measures and suggested patches and hardware, software and network troubleshooting alternatives. -Assisted IT team members by crafting project research material for implementation. -Closely collaborated with project members to identify and quickly address problems. -Oversaw IT department operations and training. Built, customized and repaired technology based on staff requests. -Installed and managed audiovisual equipment.

Erasmus+