Alina Shotropa

After a 9-month internship at EDP, joined the holding's brand communication team as a full time employee. As a Brand Manager at the biggest power and utility company in Portugal, the responsibilities and day to day tasks go from approving brand applications to developing institutional campaigns and business units' rebrandings. Indeed, days run at full power: 💡 Managing institutional internal and external campaigns. For example, this summer has not been what we expected due to Covid-19 but, still, we want to stay close to our customers and continue building our relationship. To reinforce our positioning as the official energy of music and sports, we launched a social media campaign - EDP Let's Go - to inspire the public to always live on their lives passionately, despite the context at any moment. 💡 Launching briefings and managing tenders: we are constantly developing creative and media briefings for campaigns, internal programs image, rebrandings, etc. 💡 Managing business units' rebrandings. EDP Group has more than 10 business units and working at the Holding we have the responsibility of overviewing these brands and supporting their evolution. More recently, I took part of the merge of two business units, resulting in a new brand - EDP Global Solutions. The challenge went from developing a new global and suited name to the image and launch campaign. 💡 Managing creativity and materials production: either some materials related with campaigns, or brand and project books, we manage their development and production with the printing companies. 💡 Managing global brand guidelines: as a multinational brand, it is important to provide clear guidelines and overlook to their implementation. We manage the brand local and globally for a coherent communication throughout the Group, internal and externally. Proud to be part of an energy leading company, focused on building a more sustainable world 🍀

Estágio de verão na Direção de Marca da EDP - área de Ativação da Marca, Patrocínios, Eventos e Responsabilidade Social