Alina Liu

Sourcing Manger for Smart Home category, conduct new supplier benchmark and on boarding guide. New products launching to drive business volume. Continuously cost saving negotiation with supplier to drive company IMU.

Senior Brand Manager in Coupang for 1) Vendor sourcing, 2) Product sourcing and launch, 3) SKU selling strategy definition and execution.

Global Sourcing Manager responsible for Electronic Personal Care Appliance (Hair Dryer,Toothbrush…)；Batteries；A/V accessories & Camera accessories.

Global Sourcing Manager for Houseware; Seasonal and Electronic products, and Merchandising Manager for Lawn & Garden; HardWare and Electronic Accessories.

Company focus at importing & exporting of product for retail store & online sales, my role is to set up business goal and review business with leadership team. Key responsbility includes: 1) Provide sourcing and merchandising strategy to align with the business needs from USA head office, serve major retailers customers on core business development, key customers are : Dollar General; Family Dollar; Costco; Wal-Mart … Key categories are: Home Decor, Beauty, Healthy food & beverage... 2) Manage 100+ vendors globally ( Italy, Argentina, Vietnam), lead team to make order follow up, quality control, FE audit, product development, price negotiation and achieved 100% on time delivery. 3) Participate international shows (Chicago Houseware show, HK Cosmoprof & Electronic show，Milano Cosmoprof, Canton Fair) to vet new vendors and track market trend.

Test Rite Group is a global trading company acting as agent for key USA retailers, my responsibility include product development; vendor management and buying trip implementation in China. 1) Build up Seasonal sourcing team for “Michales”, manage $10M/yearly FOB business. 2) New product roadmap set up, coordicate artwork design and MU % decision. 3) Manage 100+ mainland vendors by factory audit, FE, price negotiation and order execution, vendor training of order completion and new business opportunity deep dive. 4)Lead team to accomplish season's buying trip in every Jan, April and Oct. arranging samples, quote; vendor meeting, price bid, sell thru. track, Planogram set up, fixture layout and order commitment release. 5)Manage and review team mate performance; identify career growth path for team.