alina chen

* Lead point of contact. Managed over 50 worldwide publishers and partners, including Cheetah Mobile,i-Click,Perfect Corp, building and maintaining strong, long-term relationships. * Managed SDK integration for publishers, ensuring integration smoothness and timeliness. * Communicated client requests with engineers to support business goals of clients, allowing them to conduct campaigns more efficiently and maximize revenue. * Managed and planned new ad placements for clients. Collaborated with engineers and designers to develop demo apps for well-known publishers, such as Musical.ly, YouCam makeup, PhotoGrid and C Channel.

* Drove US$100,000+ in net revenue.for 1st half of 2016 * Managed several corporate media agencies, including Vpon, JS Adway, DAN. * Provided consultancy to sale process for 40+ brand accounts from initial proposal to closure, including Microsoft, Benz, McD, Nike, Samsung, P&G, Gamania, etc. * Conducted and optimized 60+ campaigns, increasing average CTR by 30%, generating positive feedback from clients with several repeating customers. * Planned initial framework of proprietary ad serving system. * Cooperated with engineers and product team to develop new ad products and optimize ad serving system according to market needs.

* Conducted competitor and customer research to understand market and user needs. * Product planning of main commerce platform. (e.g : Order management, Order search, SMS management, Google Shopping Ads integration…) * Collaborated with engineers and product team members to solve existing bugs and new customer issues.