Alina Burroughs, MS

I hosted and consulted for Crime Scene Confidential, integrating forensic expertise into content creation and enhancing the series' global reach. I contributed unscripted expertise, analyzed forensic reports, and worked with the media to build a recognizable brand as a forensic science educator. ➜ Secured Season 2 renewal, expanding the show's reach to 220 countries and streaming to nearly 100M subscribers. ➜ Analyzed 7K-9K pages of forensic reports per episode to ensure technical accuracy in evidence presentation. ➜ Improved the show’s narrative with unscripted contributions, adapting to changing production needs. ➜ Led 30+ media engagements, which strengthened my brand as a forensic science expert.

I developed and executed marketing strategies to support product positioning in the public safety and technology sectors. I managed partnerships and collaborated on product refinement with industry leaders like NASA and the US Army. ➜ Launched targeted campaigns in educational markets that drove product adoption among new professionals. ➜ Refined product features for market access by managing beta testing with NASA and the US Army. ➜ Directed the shift to a marketing-led company, which increased customer engagement and market share. ➜ Developed marketing materials, including print, video, and webinars to enhance brand visibility. ➜ Created a product certification course and launched the first forensic lab partnership with George Mason University.

I advocated for customer needs in product development, managing global training programs, and collaborating with partners to drive product adoption in 50+ countries. ➜ Designed customer engagement strategies that increased product retention and utilization. ➜ Developed the "ConnectED" webinar series, strengthening customer education and generating leads. ➜ Contributed to optimizing the online learning platform by streamlining education through branded content and live sessions. ➜ Developed comprehensive curricula for new products, conducting 5-day global training sessions twice per month for nearly 5 years and enhancing product understanding and customer retention.

As a product expert, I supported technical demonstrations and worked closely with the sales team to position FARO’s products in the public safety market. ➜ Pioneered virtual product demos, setting a global standard for online technical demonstrations. ➜ Provided industry feedback to improve product features and customer value.

I led crime scene investigations and developed forensic training programs to support law enforcement operations. I provided key expertise in media communications and solved high-profile cases using forensic analysis. ➜ Obtained hundreds of identifications using DNA, fingerprints, and tool marks in major cases. ➜ Developed a day-long forensic training program and trained 240+ deputies to enhance crime scene management capabilities. ➜ Assisted the Public Information Officer by providing forensic expertise in media communications.