Alijawad Esmail

Driving Red Dot’s brand presence across the Middle East & Africa, ensuring consistency, impact, and engagement across all touchpoints. Key responsibilities: - Lead brand strategy and identity across social, web, and internal platforms. - Manage a team of designers and collaborate with agencies to bring the Red Dot brand to life. - Collaborate with over 10+ vendor marketing teams from brands like Microsoft, Lenovo etc to plan and execute quarterly marketing campaigns. - Track ROI, optimize campaigns, and ensure maximum regional visibility. - Champion brand engagement, storytelling, and strategic collaborations in the IT distribution space. Essentially, I make sure Red Dot looks, sounds, and feels like a brand everyone remembers 😉

I am part of a dynamic marketing team operating across 7+ countries in the Middle East & Africa. My responsibilities include: - Developing and implementing Quarterly MDF Plans and Marketing Activities in the specified regions. - Designing marketing strategies, organizing events, and managing internal company projects. - Cultivating strong vendor relationships and collaborating with vendor marketing teams to execute measurable marketing campaigns. - Proficient in planning and executing OOH, Digital, and Events to enhance brand visibility and drive sales. - Tracking ROI and reporting on activities in coordination with in-house agencies. - Collaborating with social media, print, design, media buying, and event agencies to achieve targeted KPIs.