Alida Ruggeri

Art Director @ Instant Win Gaming

About

My career began in advertising, with a strong focus on advergames, where I developed art assets for a wide range of online and cross-platform games. Over the years, I’ve specialized in character design, and graphic design, while also growing my skills in 2D animation and visual storytelling. Working in fast-paced advertising environments taught me how to deliver high-quality work efficiently, even under tight deadlines. Currently, as an Art Director, I remain deeply involved in hands-on production—creating assets, animating, and implementing visuals directly within game engines. I’m especially interested in projects with a strong narrative or educational focus and have a long-term goal of developing an interactive application for children.

Country

United Kingdom

City

London

Industry

Mobile Games

Skill

Adobe Creative Suite, User Interface Design, Game Art, Game Design, After Effects, Adobe Photoshop, Character Design, Digital Illustration, 2d Animation, Visualization, Character Animation, Traditional Animation, Illustration, Illustrator, 3D visualization, Cartoons, Video Games, Graphics, Advertising, Video

Experience

Art Director

Instant Win Gaming

2024-2 - Present · 2 yrs 8 mos

I collaborate with the Creative Studio Director and Production Team to define the artistic vision of the games. I work closely with the art team, providing feedback to ensure visual consistency and high-quality standards across all projects. Contributed to the standardization of game UX/UI to enhance player experience. Currently actively involved in creating assets and animations, and implementing them in the game engine. Working with the production team to optimize workflows and support the management of the artistic production process.

Associate Art Director

Instant Win Gaming

2022-3 - 2024-2 · 2 yrs

London, England, United Kingdom

Collaborated closely with the Art Director and Production Team to develop the game's visual style and overall mood. Provided guidance, feedback, and support to ensure the art team maintained consistency and alignment in asset creation. Facilitated art reviews for both internal and external teams, ensuring the quality of visual assets while supporting production workflows.

Game Artist

Instant Win Gaming

2017-3 - 2024-2 · 7 yrs

Londra, Regno Unito

Responsible for creating concepts for instant win lottery games, based on creative briefs. Developed the visual elements of the games, including characters, symbols, and user interfaces, all prepared for animation. Participated in the implementation phase using an in-house game engine, working closely with developers and the QA team to ensure high-quality delivery. Additionally, created marketing assets for lottery platforms.

Freelance Graphic Artist

Self Employed

2016-11 - 2017-2 · 4 mos

London, United Kingdom

Game Artist

PlayGen

2016-8 - 2016-10 · 3 mos

London, United Kingdom

Created assets for educational games, the development included: - UX design; - UI design; - Characters and backgrounds design; - Character 2d animation in Adobe After Effect

Graphic artist

Nucco

2016-4 - 2016-6 · 3 mos

London, United Kingdom

2d artist freelance

Nucco

2015-6 - 2016-3 · 10 mos

London, United Kingdom

My role includes the creation of illustrations and UIs for mobile games.

Game Artist

Playbrush GmbH

2015-9 - 2016-3 · 7 mos

London, United Kingdom

Character designs, assets and UIs development for a mobile game and related marketing illustrations.

2d artist

Mutado - a De Agostini Publishing company

2014-7 - 2016-3 · 1 yr 9 mos

Milan Area, Italy

2d artist

Mutado - a De Agostini Publishing company

2014-5 - 2014-6 · 2 mos

Milan Area, Italy

Created backgrounds and character assets for iPad game "Magiki" - client DeAgostini Publishing Italia S.p.a.

2d marketing artist / Illustrator

I MILLE

2013-11 - 2016-3 · 2 yrs 5 mos

Milan Area, Italy

2d artist

Independent

2008-5 - 2016-3 · 7 yrs 11 mos

London, United Kingdom

I'm an italian 2d artist currently based in London. I've been working for web agencies, advergame developers and publishing since 2008.

Freelance illustrator

Independent

2005-6 - 2008-12 · 3 yrs 7 mos

Milan Area, Italy

Designer and illustrator for humanitarian, non confessional and independent organisations: - Fondazione Francesca Rava - N.P.H Italia - Fondazione Piero e Lucille Corti ONLUS - Coopi ONG ONLUS I designed illustrations and graphics for awareness campaigns.