Alicia González Barradas

As the first employee of Logcomex in Mexico—a leading data intelligence platform for foreign trade—my focus is on executing the country's expansion strategy. My key responsibilities are: -Growth Strategy: Developing and executing aggressive commercial plans to establish and expand Logcomex's presence throughout the Mexican territory. -Business Development: Building the sales pipeline from scratch through strategic prospecting to penetrate the market. -Consultative Sales: Managing the full sales cycle by applying methodologies like SPICED Selling and MEDDIC to secure key deals and accelerate the adoption of our solutions

Drive new business growth by acquiring net new logos. -Client-Centric Sales: Conduct needs assessments, propose tailored Webdox CLM solutions, and manage the sales pipeline to drive growth. -Technical Expertise: Ensure seamless implementation of Webdox CLM solutions by collaborating with technical teams. -Account Planning and Strategies: Lead negotiations, manage the sales pipeline, and close deals. -Relationship Management: Build strong client relationships, provide exceptional service, and identify upsell and cross-sell opportunities.

-Generate new business pipeline primarily through prospecting outbound opportunities. -Utilized solution selling techniques to increase revenue through LegaLario technology adoption. -Built and maintained high-value client relationships, driving customer satisfaction and retention. -Formulated vertical-specific go-to-market strategies to target qualified accounts effectively.

Enhanced retention rate from 75% to 92%, surpassing cross-sell targets by 180%. -Led successful renewal and upsell motions for existing accounts, ensuring customer success. -Implemented strategic GTM strategies, resulting in increased product adoption and revenue growth. -Utilized consultative methodologies to drive deals, shape product plans, and prevent churn.

Responsible for business development in LATAM. -Exceeded monthly targets by 170% (Q4 2021), 230% (Q1 2022), and 117% (Q2 2022). -Generated qualified opportunities for new customer acquisition, renewals, and upselling. -Collaborated with the sales team to penetrate targeted accounts and increase tool adoption. -Worked closely with the renewals team to minimize churn and enhance customer volume.

Reporting to VP sales. Target revenue exceeded 150%Achieved 150% (FY19), 120% (FY20), and 104% (FY21) of revenue targets. -Established partnerships with key suppliers to support business opportunities and drive growth. -Led sales motions for SMB and MM accounts, focusing on renewals and cross-selling initiatives. -Conducted market intelligence research to identify new opportunities and align pipeline growth.

-Supported Account Executives and Industry Technology Specialists covering LATAM. -Built strong relationships with senior business and technical customers, driving market insights. -Developed and communicated compelling value propositions around Intel products and solutions.

Specialty: Econometrics