alicia norris

Created Marketing Plans and Business Plans for corporations. Assisted companies with the implementation and evaluation of marketing efforts to increase revenues and customer satisfaction. Generated fundraising dollars for Suncoast Waldorf by serving on committees for Sunburst Music Festival, Marketing and Enrollment.

Increased revenues and profits by selling and promoting children's books based on culturally rich stories. Participated in book fairs, festivals and area events while encouraging creativity and imagination in children through culturally diverse and artistically written narratives.

Handled Marketing campaign for new store opening, as well as, formulating, organizing, and executing all promotions and events directly related to company. Duties include strategy building, planning marketing sessions with a 90 day promotional strategy, media buying, advertising layouts and designs, including writing copy, monitoring advertising budget, coordinating all POS materials for every event, i.e. banners, flyers, table tents, posters, etc., and maintaining open line of communication as it relates to marketing between corporate and store level management. Also, responsible for physically carrying out and assisting in all parties, events and promotions; and maintaining relationships with all vendors as it pertains to marketing.

Accountable for all aspects of maintaining customer satisfaction. Responsibilities entail copywriting, ad design and placement, and development of collateral materials. Further responsibilities include performing market research in order to be proactive in evaluating client's needs.