Alicia Fripp
Operations & Strategy Manager @ Q−RIMS
About
I work at the intersection of operations, performance, and strategy, most recently leading a $1M+ retail business in New York and now working more broadly across go-to-market, CRM, and operational systems in a small, fast-moving team. At Frances Valentine, I was responsible for store-level performance, including P&L ownership, KPI tracking, and day-to-day execution. I built out reporting across traffic, conversion, ADS, and UPT, and used that to guide decisions around staffing, inventory, and merchandising. Over that time, the business grew ~45% year-over-year and returned to $1M+ in annual revenue. More recently at Q-RIMS, I’ve been working across operations, marketing, and product, managing website updates, refining messaging, supporting sales efforts, and helping structure client workflows and deployments. The role is broad by design, which has given me the opportunity to think more holistically about how systems, messaging, and execution all connect to business performance. I’m particularly interested in roles that sit between analytics and execution, where you’re not just reporting on the business, but actively shaping how it runs.
United States
New York City Metropolitan Area
Retail
Software as a Service (SaaS), SaaS Development, SaaS Sales, SQL, P & L Oversight, P&L review, P&L Management, P&L Analysis, French, Chinese, Italian, Spanish, Strategy and Business Operations , Operational Execution, Business Performance Analysis, KPI Tracking and Reporting , Process Improvement , Performance Metrics, Performance Improvement, Business Insights
Experience

Operations & Strategy Manager
New York, NY
Leading cross-functional work across operations, CRM, and go-to-market execution in a small, fast-moving team. Focused on improving systems, refining messaging, and supporting client workflows and deployments. -Managing website updates and working directly with developers to improve structure, messaging, and usability -Supporting sales efforts through outreach, follow-up, and development of presentation materials -Rewriting product and website copy to improve clarity and positioning -Helping structure client workflows and deployments across multiple sites

Client Experience & Operations Associate
New York, NY
Supported operational initiatives requiring structured documentation and stakeholder coordination. -Coordinated cross-functional timelines and deliverables -Contributed to reporting processes and operational workflow documentation Supported performance visibility across active initiatives

Store Manager & Operations Lead Madison Avenue Boutique
New York, NY
Lead flagship commercial performance in partnership with Director of Retail and executive leadership. -Delivered 45% year-over-year revenue growth through disciplined KPI tracking and performance-driven initiative planning -Provide structured performance reporting and forward-looking KPI analysis (traffic, conversion, ADS, UPT, sales) to Director of Retail and CMO -Built 2025–2026 strategy decks outlining monthly and quarterly performance targets and key commercial levers -Analyze demand drivers including seasonality, press, launches, and local factors to inform strategic adjustments -Adjust labor planning and operational focus based on performance trends and cost control priorities -Own cross-location KPI tracking and distribution to support multi-store performance visibility

Client Advisor, Landmark
New York, NY
-Built and managed 500-client portfolio, prioritizing high-value accounts ($10K+ annual spend focus) -Generated $500K+ in direct revenue while maintaining strict inventory compliance -Executed high-value transactions up to $30K and managed customization workflows -Provided informal systems and POS training support

Ambassador, Landmark
New York, NY
-Operationalized a new appointment host process, creating training and workflows that enhanced client and employee experience at the flagship. -Partnered with cross-functional teams (concierge, client services) to streamline appointment execution, contributing to $5.1M in client-driven revenue. -Introduced scalable processes

Skating Intstructor
Coon Rapids Ice Center
Coon Rapids, Minnesota, United States
Alicia Fripp's Contact Information
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