Alicia Byrne

• Served as a primary contact and support for Consumer Marketing teams across 16 EMEA affiliates. • Facilitated development of 360-degree marketing campaigns, ensuring alignment across all regions. • Created 15+ creative and copywriting briefs accompanied by Photoshop mock-ups for brand visuals across CRM campaigns, social media platforms, and brand website. • Designed content briefs for & coordinated with Pro-Artist influencers across countries, resulting in 25+ video assets. • Conducted monthly reporting on social media performance and key KPIs, providing insights for marketing strategies across affiliates.

• Devised and led a series of presentations every 2 weeks with 6-person brand team and provided recommendations, leading to implementation of suggested strategies in future communications. • Managed segmentation and developed strategies for a database of over 200,000 contacts in CRM platform Braze, contributing to an increase in revenue generated by the CRM team. • Facilitated implementation of multi-channel CRM campaigns for buyers and sellers, including template creation, wording, creative content, planning, targeting, AB/tests, and routing via CRM tools.

• Pioneered creation of a new student association; acquired 75 official members; directed and oversaw an executive team of 17 masters and MBA students. • Orchestrated and launched social and professional events with up to 200 attendees

• Collaborated with a 5-member international team on strategic marketing initiatives, enhancing communication and project efficiency; proficient in bilingual communication (French and English). • Elevated social media presence, increasing followers by over 10% through engaging content. • Spearheaded comprehensive industry benchmark analysis of over 10 competitors, culminating in an end-of- internship presentation to the CEO, informing and enhancing company's digital marketing strategy.

• Represented HEC Paris international recruitment, providing prospective students with insights into the program and campus life. • Collaborated with the admissions team to organize and lead campus tours, showcasing HEC Paris to visitors from diverse backgrounds. • Provided personalized guidance to prospective students by answering inquiries via email and during events, enhancing their understanding of the admissions process and academic offerings. • Fostered connections between current and prospective students, facilitating opportunities to ensure a smooth transition for incoming cohorts.

• Interfaced with four students to cultivate partnerships with luxury companies. •Prospected and secured sponsorships from luxury companies for the annual spring fashion show and procured educational atelier visits and speakers throughout the year.

• Designed, developed, and conducted four weekly one-hour long tutoring sessions to student athletes in both small groups and one-on-one sessions. • Administered activities designed to enhance knowledge of and the ability of students to complete coursework. • Assisted students in acquiring a better understanding of the French language and targeted weak areas within the subject as a whole. • Provided tutoring plans according to each student’s studying material needs. • Piloted and created feasible programs that ensured academic success for all students.

• Provided diligent assistance to the professor in instructing a class of 150 students as well as leading review sessions. • Originated and produced engaging class materials individually, alongside the professor, and in collaboration with a group of other TAs. • Worked effectively with public school educators, higher education, county personnel, and other state/local agencies.

• Optimized the end-user experience by integrating instructional prompts when troubleshooting problems. • Redesigned and implemented a complex data table to display survey response information in a more clear and concise manner. • Studied, assessed, and advanced the display and function of the company’s user interface by executing real-time changes. • Utilized robust experience in executing practical application of MySQL, HTML/CSS/JavaScript, garnering knowledge from a professional team of developers.

Overall GPA: 3.8 / 4.0. Graduate with Distinction.

Summer Language Institute during June-August 2020 • Intensive Russian language course at the University of Virginia spanning 8 weeks and equivalent to 2 years of language study.

• Studied and implemented a variety of full-stack development concepts, ranging from front-end web development to back-end integration with databases and APIs. • Languages and frameworks included in the course include Ionic, Angular, React, HTML, CSS, mySQL, and Express, among others.

• Studied advanced French language and grammar abroad, including courses entitled Advanced Language and Grammar and History of Paris. • Lived for 2 months with a host family in Paris.