Alice Lin

https://ai-dev.deeplearning.ai/

• Reported directly to the Founder, providing strategic leadership and vision for the marketing team. • Developed and executed a comprehensive long-term marketing plan across brand, community, events, digital, design, and content. • Led successful product and content launches by collaborating with internal teams and partners to drive awareness. • Managed PR/media relations and executive communications, enhancing the company's public presence and brand development.

• Developed and executed event and community strategies aligned with company objectives, focusing on lead generation and customer advocacy. • Spearheaded the management and organization of event projects, ensuring seamless execution for both online and physical events. • Created a community event partnership plan, fostering collaboration and continuous feedback with key partners. • Maintained a global event partner community, successfully running over 30 events monthly.

• Managed event planning and marketing campaigns, enhancing partnerships and sponsorship programs. • Organized technology conferences ( 10k+ attendees) and startup contests across multiple locations in US and China. • Successfully facilitated business trips for high-profile speakers and startup teams, strengthening international relations.

• Planned and oversaw the PKUAANC Spring Gala, successfully managing events for over 600 attendees in 2015 and 2016. • Organized a team-building party for PKUAANC, fostering community among over 200 attendees in 2015. • Cultivated and strengthened relationships with over 200 patrons and partners to enhance organizational support.

• Planned and coordinated marketing events and community outreach activities to enhance engagement. • Provided logistical support for guest artists, ensuring smooth accommodations and travel arrangements. • Assisted in customer service by resolving inquiries via phone and email, enhancing client satisfaction. • Managed budgets and maintained the Tessitura ticketing system, contributing to efficient operations.

• Assisted in the general maintenance and upkeep of the Kelly Strayhorn Theater, ensuring a welcoming environment. • Contributed to content creation for marketing materials across paper and social media platforms to enhance visibility. • Supported the house manager during in-house and off-site shows, facilitating smooth operations and guest experiences.

• Led the Peking University Dancing Club as Club President, overseeing the organization of over 50 dance performances and competitions. • Established the first hip-hop dancing league in Beijing, collaborating with over 20 universities to promote dance culture.