Alice Won

• Led Agile development for fulfillment systems, managing backlog, user stories, and feature prioritization to meet business needs. • Partnered with stakeholders to define new features and enhancements for fulfillment applications. • Facilitated communication between business and development teams, ensuring solutions meet both business and technical requirements. • Coordinated with engineering, operations, and business teams for timely, goal-aligned feature releases. • Managed full product lifecycle for fulfillment apps, from design through implementation, validation, and support. • Defined performance metrics to track and align system performance with business goals. • Resolved system issues, conducted root cause analysis, and led technical improvements for operations. • Developed and maintained technical and operational support documentation. • Oversaw database architecture and maintenance for fulfillment systems, optimizing scalability and efficiency.

• Determines database structural requirements by evaluating current systems, reviewing objectives, and establishing applications ◦ Project Plans ◦ Timelines ◦ Tasks • Develop database solutions with technology team to design proposed systems that focus on automation and repeatable processes ◦ Dashboards ◦ Visualization ◦ Reports ◦ Training • Maintaining the integrity of the database structure and migration of data ◦ Maintain the accreditation management databases and engage with departments to identify and resolve issues • Support business functions with ad hoc analysis, insights into testing across multiple departments, and continued research • Data migration, implementation, training, launch, and adoption of Netsuite • Maintain data integrity across all platforms- Magento, Netsuite, Salesforce, and databases • Evaluate and identify weaknesses in company processes, then develop and implement improved processes and trainings with a focus on automation, efficiency, repeatable processes, and data integrity • Create and automate cross-functional reports and dashboards

• Work with CEO, Marketing Manager, Marketing Consultant, and COO to build and / or maintain an analysis + reporting structure across digital and offline channels including (but not limited to) social media, email, e-commerce / Magento back-end, web analytics, and qualitative data sets (e.g. NPS surveys). • Work with marketing and operations teams to develop a database + data architecture plan to enable business-wide data access and insights. • Lead the process to review, recommend, and ultimately implement a database tool that will maintain most (if not all) relevant, business-wide data sources. o This database and reporting structure will be utilized to report on a variety of marketing metrics, as well as key sales data including product families and fabrics. • Implement and maintain a reporting and visualization tool, e.g. R or Tableau. • Maintain and improve the current marketing dashboard, paying close attention to key marketing metrics; with responsibility for proactively highlighting positive and negative trends in the data. • Collaborate across marketing, operations, merchandising & sales teams to understand the customer journey and to use key data points to recommend a unique experience for customer cohorts. • Work with marketing team to actively look for opportunities to augment customer journey to improve key goal metrics, e.g. swatch conversion, website engagement, and purchase. • Measure effectiveness of each marketing channel and campaign; identifying success trends and isolating opportunities for improvement. • Contribute to content strategy through a data lens: always thinking about how X content will produce Y results.

• Work alongside the digital media team to design measurement plans that align with client goals and objectives • Optimize ad performance by assisting in media buying decisions and routinely communicating with vendors • Compile and maintain performance data of online ad campaigns and provide routine and ad hoc analysis of front and back end data • Manage ad hoc and recurring web analytics reporting and analysis using multiple data sources • Design and perform analysis, interpreting results, and synthesizing recommendations • Design and present client facing reports, presentation decks, and documents • Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc. • Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations • Monitor and analyze advertising campaign performance, develop clear, strategic, actionable insights, and optimization recommendations based on website analytics and testing/campaigns results to improve conversion rates and increase revenue across all web properties • Able to communicate and present complex ideas effectively and clearly, in all mediums, to a variety of audiences • Work with media team to assess the campaign’s technical measurement and data requirements (e.g., site tagging, Web analytics coding) • Analyze site behavior using Web analytics tools to determine areas of site improvement • Provide input into test and learn, programs and opportunities • Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing • Conducting primary and secondary research on best practices and market trends • Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries • Identify and implement processes to increase efficiency

• Prepare Excel reports on quarterly activities related to distribution of food nationwide • Manage member compliance with submission of required documents • Schedule and manage regular conference calls with food banks • Summarize and publish results of conference call discussions • Inventory and maintain repository of data and reports on organization’s intranet site • Map compliance by state at county level

Administrative work, grant editing, research and co-facilitating workshops for partner chapters Certified by the Illinois Senior Health Insurance Program in Medicare counseling

Managed a portfolio of business, government and residential clients to retrieve property tax refunds from Cook County, daily tasks included: Establishing and maintaining client relationships in a competitive sales environment through cold-calls and client meetings Effectively communicate and answer questions regarding the services provided through meetings, phone calls and emails Maintaining and managing client databases exceeding 1500 at any time Successfully brought in the highest revenue generating clients for Kensington in 2009

Coast Sushi Bar Manager, August 2006 ­ July 2007; Managed operations and a staff of 25 for a high-volume restaurant and was responsible for: Daily customer relations and conflict resolution, increasing the efficiency of work flow, tracking and recording daily sales, hiring and scheduling.