Alice Descamps

- Define and implement the global communication strategy across internal and external channels - Create and manage editorial content aligned with brand identity - Oversee social media presence (LinkedIn, Instagram, etc.): content planning, publishing, performance tracking - Manage website content and structure; lead complete website redesign project (UX, content, coordination) - Develop internal communication tools and initiatives to support employee engagement and information flow - Coordinate cross-functional communication projects with multiple stakeholders - Ensure consistency of messaging and alignment with strategic objectives

- Responsible for marketing and communication strategy in the Benelux - Development and execution of multi-channel marketing campaigns - Management of internal and external communication tools and content - Coordination of product launches and sales support materials - Website and social media management for brand visibility and lead generation - Planning and execution of corporate events, trade fairs, and internal seminars - CSR referent: deployment of sustainability initiatives and reporting in the Benelux

- Coordination of product launch campaigns across multiple media (print, web, radio) and performance analysis - Copywriting in French for websites, customer letters, emailings, user manuals, etc. - Development and implementation of marketing strategies for metro retail spaces - Communication planning for new shop openings and in-station promotions - Design and roll-out of marketing initiatives for strategic partnerships

- Belgian marketing responsible for the Low Volume and Very Low Volume Wide Format Printer business - Development of sales cycles in collaboration with account managers in Belgium and Luxembourg (Standard and Governmental sectors) - Market analysis to optimize product positioning and commercial strategy - Organization and coordination of product launches - Implementation of product marketing actions and go-to-market initiatives

- Showroom Responsible: printers’ management, decoration, daily use, calendar management - Administrative assistant of manager’s consultancy team and of the consultancy team: client contact, administrative support, event organization, booklet creation

- Executive assistant of the director - Administrative support for the company: stock management, redaction of offers and letters