Alice Chan Nga Lai

With guidance by Chairman, being one of the Management Committee Members to work with the Singapore Productivity Centre to enhance productivity for the companies in the Association.

With guidance by the President and in consultation with Enterprise Singapore, as one of the Executive Committee members to connect and integrate the Enterprise Singapore Society. The Enterprise Singapore Society is an alumni of ex-employees of Enterprise Singapore, IE Singapore, SPRING Singapore and Trade Development Board who have taken different pathways to life but yet retain the same mission of continuously adding value to the development of Singapore based enterprises and indirectly building Singapore economy. One of things Society does is to organise activities where we invite prominent thought leaders and trailblazers in the corporate world as well as Senior Representatives from the Government sector to share their perspectives on various themes with our members.

Drive the DEPA International Centre, AICC and advise RCEP International Centre with global international organisations and network to push for global connectivity that connects, coordinates and constructs TARGET Digital and Commercial Ecosystem to: -Promote the global digital progress and trade/investment exchange (including talent exchange); - Enhance the digital supply chain, digital trade and business and/or digital collaboration among global industries; -Increase the robustness of the global digital and trade/commercial TARGET ecosystem; -Harmonise the international standards to encourage growth of digital economy; -Establish and sustain technology, research and trade ecosystem globally and digitally; - Help the network in the member countries to leverage fully on the DEPA’s and RCEP's framework. The Centres will provide sustainable services to international companies, industrial parks, universities, research institutes, Think Tanks and Governments in the member countries.

Plan and execute strategic initiatives and programmes in Greater China and Singapore for increasing exploration of ASEAN market. Build and strengthen professional relationships and partnerships with key business stakeholders/executive management to develop initiatives for positioning company at strategic national market levels with keen focus on improving business and people-to-people exchange between ASEAN, China, and Singapore. Organize with multiple partners, such as government agencies, industry associations, and companies for FutureChina Global Forum for years in which 80+ top leaders presented insights on global trends/hot-button issues, which secured $1M sponsorship to support numerous events. Expand corporate memberships, improve membership quality, and twin with complete life-cycle system from youths to young working adults. Assist in re-positioning company to link between China, Singapore, and ASEAN. Coordinate team efforts to engage youth and manage business, specifically G-G internship and talent development; oversee Committees and Boards. • Launched innovative programmes and initiatives, such as national internship programme, cross country incubation ecosystem, executive programme, overseas Business Forum, and Inaugural AI Forum/workshop that elevated company profile to national platform. • Increased programme revenue to more than 25% within one year, while ensuring minimal operational expense and maximum productivity.

Led two teams of HQ staff in Singapore to work with overseas centres in China to develop initiatives related to Digital Economy (e.g. E-commerce, e-tourism, digital start-up and innovation, cloud, smart cities, etc), lifestyle and food sectors and technology sectors, G-G relations and regional work for northern and southern China. •Successfully led the HQ team and worked with Overseas Centres in the southern China to exceed group KPI, ranking first in terms of number of projects facilitated. 50 projects across companies/industries facilitated in 2015 involving overseas sales of over S$910 million, hitting almost 40% of overall group achievement. •Led two award winning projects – Intellectual Property (IP) Super-highway between Guangzhou Knowledge City and Singapore, creating breakthrough in policy innovation in IP, capturing new opportunities for IP-related professional service providers) as well as M&A case for Surbana for Local Design Institutes in China, going through legal and post M&A barriers. •Led in the Digital Economy initiatives that includes the Digital Economy Forum, Roundtables, and multiple missions leading to strategic market access/penetration by consortium/company/project level, Third Country collaboration and e-commerce internationalisation, Sharing Economy initiative. •Led the 160 strong mission with Associations to CAEXPO 2014 in Guangxi when Singapore was the host country. •Led in the four Councils including Singapore-Guangdong, Singapore-Liaoning, Singapore-Shandong and Singapore Tianjin Council. •Created leads/new market opportunities for companies via government lobbying, trade missions with industry associations, networking opportunities and incentives/schemes. •Successfully executed the assignments under the workgroups of Committee on the Future Economy. •Led in the conceptualisation of VC and start-up initiatives to assist technology enabled SMEs or starts up for internationalisation.

To lead teams in spearheading initiatives related to national family bonding and active fatherhood including events/activities, strategic research, policy recommendation, programme development, funding initiatives, sponsorship on behalf of the National Family Council and Dads for Life. Strategic in leading the teams in rolling out public education and ourtreach efforts to promote National Family Council and Dads for Lifes as well as their initiatives through integrated corporate and marketing communications campaigns, branding efforts and online/social media platforms. Career Highlights: • Project lead the month-long National Family activities and events such as seminars/conferences • Led in branding, media relations including conferences, advertising initiatives for the National Family Council, Dads for Life and Council members • Led the teams to promote families and active fatherhood by planning and implementing projects, programme, funding schemes, strategic research and industry collaboration as well as pushing ahead the integrated marketing communications and public education campaigns

As one of the leaders to lead the team in providing integrated corporate and marketing communications services to various Divisions and subsidiaries for the roll out of their programmes and initiatives to both the local and overseas market. Career Highlights: • Project lead in multiple regional and local industry events such as collaborating with industry associations on Infocomm Industry Forum, organising for the third year the Infocomm related activities/exhibition, preparing announcements and handling media relations at Asia’s largest Infocomm and Media Tradeshow hosted in Singapore - Infocomm Media Business Exchange (imbX). • Led the team to strategise, plan and implement the integrated communications, PR and marketing plan for IDA’s initiatives such as unveiling Singapore’s eGovernment initiatives, launching of Near Field Communications & Next Generation Payment. • Led the newly set-up virtual communications team to make use of integrated social media and traditional media/PR efforts for consumer education and outreach programmes as well as the talent attraction programmes • Led the team to multi-task corporate communications duties such as corporate website, blog-style e-newsletters, programme portals, corporate collateral, corporate branding (including corporate brand, employer brand and iN2015 masterplan brand champion), COS, office relocation exercise and be one of the key representatives in multi-agency collaborations. • Led multiple media conferences and launches at various corporate and industrial platforms such as Unveiling of Next Gen National Broadband Network and its services at the Next Generation Broadband Forum and Showcase.

Set up the marketing communications consultancy company, Ballance Healthcare, with a local owner and British partner, InfoMed Direct and established its footprint in the growing China market. Career Highlights • Established the brand identity and corporate materials for this start-up company • Built the organization from ground zero, recruited 10 manpower and set up basic HR system, policy, salary and commission scheme, OJT and manpower transfer scheme. • Spearheaded the marketing of the company with a lean team and secured five customers including Pfizer, Johnson and Johnson, GlaxoSmithKline, Samoltan and Lynnex. Based on customers’ needs, the team had accomplished wide-ranging of PR, media, training and marketing communications projects. • Closed up the accounts professionally with the customers when the company diverted its operations to trademark and licensing business after relocation to Beijing.

Helped NCS to manage the corporate image, external and internal corporate communications, advertising and marketing strategies/events for Singapore and regional markets. Career Highlights • Team lead in strategizing and executing the marketing campaigns and road-shows for target markets to boost sales and improve the corporate awareness; • Project lead to plan and execute the name change exercise, portal/collateral revamp cum publicity blitz and communication program for NCS HQ in Singapore and regional offices. • Assisted the operation team to successfully open new markets in Vietnam, Sri Lanka and China through effective marketing campaigns and road shows. • Partnered with industry players and customers to roll out programmes and initiatives such as the “ICT-Utility-On-Tap” for Biopolis one-north, Tourism on the Move, World@Home implementation showcase, NCS-EMC Information Life-Cycle Management launch • Engaged major clients in client appreciation activities.

Helped to establish a positive brand and corporate image for newly set-up A*STAR and profile the basic research capabilities of Singapore (espeically for biomedical research) through integrated communications and marketing mix. Career Highlights • Project leader for the branding and launch project for A*STAR (formerly National Science and Technology Board) which includes all the 13 research institutes, 2 Research Councils and one privatized arm, Exploit Technologies. • Project leader for the launch of the $500 million National Science Scholarships (NSS) Program to nurture local research talents in Singapore all the way to Ph.D. level. The launch was accompanied with aggressive local and overseas advertising campaign, pre and post media coverage, road shows, seminars and launch of interactive website which attracted overwhelming applications to NSS in the first year. • Led the planning and implementation of the inaugural Science.01 month (former TechMonth), a one-month long national publicity event with over 100 activities/events to promote research, science and technology in Singapore. Science.01’s launch activities comprised of an aggressive advertising campaign and media plan. A new website was also put up to promote the month’s activities. • Led a team in the conceptualisation and implementation of the National Science and Technology Awards Dinner 2001, a national gala dinner with over 1000 guests to accord recognition for outstanding research scientists. • Organized press conferences for A*STAR’s new initiatives, national research survey results and organizational/management changes, news on biomedical updates which garnered nearly 100% coverage among local media. • Helped newly established Exploit Technologies in implementing the marketing and publicity plan to sell their services to the target audience. The initial marketing drive successfully brought in deals with MNCs.