Alice Pavlov

- Led the planning and execution of the annual “iCan Do Anything Fashion Show,” a major fundraising event, overseeing all aspects including media relations, vendor coordination, and event logistics. - Established collaborations with adaptive brands and design schools across the country, leveraging data analytics to evaluate campaign performance and refine strategies for ongoing improvement. - Developed and executed strategic marketing campaigns aligned with client objectives, securing media coverage and driving engagement across digital and traditional platforms. - Collaborated with internal teams (creative, social, marketing, and PR) to create content that effectively communicated brand messages and resonated with target audiences.

- Provide critical technical support and assistance to students, faculty, and staff. - Diagnosing and resolving IT issues, troubleshooting hardware and software problems, and ensuring the smooth operation of technology systems on campus. - Focusing on delivering exceptional customer service and technical expertise, playing a key role in enhancing the overall IT experience for the TCNJ community.

- Responsible for administering a successful New Student Orientation - Ensuring a welcoming transition experience for new students coming into the college

- Collaborated with cross-functional teams to conceptualize, develop, and implement creative advertising strategies to promote the overall company on social media platforms. - Spoke and worked with local companies one-on-one on cross-promotional advertisements. - Discussed and worked on in-person marketing, PR, and communication projects to gather attention and engagement. - Created and assisted compelling Instagram, TikTok, Google Ad content, and other social media campaigns to engage new and current followers.

- Sent daily marketing emails to promote the organization, crafting targeted messaging that highlighted key initiatives, upcoming events, and opportunities for involvement. - Responded to inquiries from individuals interested in learning more about the foundation, providing informative and personalized responses to enhance engagement and foster positive relationships.

- Assisted in creating written, video, and image content for marketing channels such as TikTok, Instagram, and Twitter. - Worked with the Marketing team in brainstorming sessions for future social media posts, local Chicago events, and organizing writing assignments and ideas. - Created and presented marketing campaign planning for their upcoming 2023 editorial calendar.

- Sent emails daily based on marketing the organization - Answered questions from Individuals who were Interested In the Foundation, Worked on the general presentations of the foundation's online sites

Two minors in Marketing and Interactive Multimedia, 3.6 GPA, and Deans' List Honoree of Fall 2021, Spring 2022, Spring 2023, Spring 2024