Alice S.
Managing Director, Greater China
About
Solid experience in marketing management, with a proven track record in the fashion and luxury industries. Expertise in strategic marketing, brand communications, social media marketing, retail marketing, and customer experience management. Strong cross-cultural communication skills and a deep understanding of diverse business environments. Holder of an EMBA from CEIBS.
China
Shanghai
Apparel & Fashion
Go-to-Market Strategy, Growth Strategies, New Market Expansion, Brand Strategy, Business Management, Fashion, Luxury Goods, Brand Management, Apparel, Marketing Communications, Brand Development, Public Relations, Visual Merchandising, Social Media Marketing, Trend Analysis, Advertising, Retail, Digital Marketing, Trend, Social Media
Experience
Managing Director, Greater China
woom China
Beijing, China
Head Consultant
Guangdong Advertising Co., Ltd.
Beijing, China
Vice President Marketing and Branding
Bestore Group
Wuhan, Hubei, China
Vice President Marketing
Kappa
Beijing
Head of Brand Communications
HUGO BOSS
Beijing
Senior Marketing Manager
HUGO BOSS
Beijing City, China
Brand Communications Manager
HUGO BOSS
Head of Marketing
FF OpsCo
Shanghai, China
Senior Account Manager
Edelman
Beijing, China
Account Manager
Ketchum Public Relations
Beijing, China
Senior Associate
Ogilvy China 奥美中国
Beijing, China
Education
The London School of Economics and Political Science (LSE)
Behavioral Sciences
China Europe International Business School (CEIBS)
EMBA
University of Westminster
Marketing
Alice S.'s Contact Information
Phone
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