Alice Liu

1. Product eDM by month. 2. Amend Datasheet of new product. 3. Draft case study. 4. Desing the poster for the international security fair. 5. Support marketing collaterals for the branch office based on different demands. 6. Create product, technology & branding video.

1. Execute the case modding event in Taiwan. 2. Create the website contents of computer chassis/ signature chassis/ power supply. 3. Draft the contents of signature chassis, computer chassis, and power supply EDM. 4. Draft the user manual of each signature chassis, computer chassis, and power supply. 5. Being as the liaison between the research department and design center to create the marketing collateral for each signature chassis and power supply.

1. Responsible for PR activity in Taiwan and overseas marketplace including writing the Chinese and English press releases, liaising with the overseas distributors and executing marketing development fund activity. 2. Market Research. 3. Drafting the Chinese and English product datasheet.

1. Responsible for strategically annual planning and executing public relations practices for semiconductor clienteles including ARC, Brocade, CSR, Citrix, TANDBERG, Wolfson and On Semiconductor. 2. In 2008, arrange the product demonstration and press event during ARC MediaXpo@ConfigCon Annual Conference. In total, there are more than 40 new clippings reporting on this event. At the end of 2008, send out TANDBERG 1700 MXP video conference product to the editor to secure half-page coverage on iThome Weekly. 3. In March 2009, arrange a spring-wine luncheon for ARC recapping the achievement in 2008 and outlook on 2009. In April 2009, arrange a seminar composing of more than 70 retailers and customers in Taiwan for TANDBERG. In September 2009, send out TANDBERG Quick Set C20 to the editor to secure half-page coverage on iThome Weekly. Successfully secure news coverage on Business Next for Citrix detailing the cloud computing trend. At the whole year of 2009, renovate the official website of Access PR to a more energetic and attractive format. 4. In February 2010, arrange a spring-wine luncheon for Brocade. Successfully arrange a group interview after the news that Brocade successfully provides Asia Pacific Telecom with stable and fast content streaming services. 5. Arrange the first product launch event and successfully convey key messages after the acquisition between CSR and Zoran in 2011. Successfully take over a new client, Keithley, to arrange a cocktail class plus product brief for tier one media. 6. Write-up a feature article of “De-Integration Audio IC Strategy” for Wolfson and place at DigiTimes Daily. 7. Write-up an industry overview article on video conferencing for TANDBERG. 8. Prepare press kit marketing collaterals for each event. 9. New client pitch.

1. Arrange an annual campaign “Love Your Eyes” targeting at consumers who care for their eyes. It is estimated that it generates over 30 pieces of news coverage on daily newspapers, television and online media. 2. Media monitoring for a cigarette client.