Alice Lee

• Affiliate Channel Lead • Paid Search Channel Lead • TikTok Shops Affiliate Strategy Lead

• Managed day to day execution of SMS channel including marketing campaigns, automated customer journeys, and segmentation. • Reported on and analyzed core KPIs across Affiliate and SMS channels to assess the effectiveness of strategy and identify areas for improvement. • Project managed digital ad asset production for Paid Social and Paid Display channels by collaborating with Copy and Design teams to conceptualize and brief in new ads that align with brand objectives and channel needs. • Led copywriting for all ads across Paid Search for all GUESS brands. • Served as a key point of contact for partnered digital agencies that help manage GUESS' traffic channels. • Worked cross-functionally with Design, Copy, Merchandising, and UI/UX to support all of GUESS’ Digital Marketing efforts.

• Worked across STARZ’s #TakeTheLead brand initiative including brand activations, partnerships, consumer events, corporate events and brand messaging • Drafted and distributed internal and external brand communication materials • Supported the EVP and Executive Director of Corporate and Brand Communications on distribution of press releases and press inquiries • Maintained coverage reports and media lists for all major announcements related to original series, corporate news, industry news, competitive programming and STARZ’s #TakeTheLead brand initiative • Managed STARZ’s corporate social media channels including Instagram, Twitter, Facebook and LinkedIn

• Built and maintained press contact lists, drafted press materials, and tracked press & social coverage • Pitched targeted broadcast, digital, and social press coverage for various clients • Sourced & contributed to client influencer marketing campaigns - (influencer partnerships + campaign strategy) • Conducted research on client, industry, and pop-culture media • Built and maintained relationships with clients, press, and influencers • Assisted with client projects, developed and executed media relations strategies, and supported right-time media engagement

Summa Cum Laude