Alice F.

- Led merchandising strategy across Apparel, Beauty, and Supplements, overseeing product lifecycle, pricing architecture, markdown strategy, and sales performance across online and offline channels. - Worked cross-functionally to support brand positioning, strategic planning, and the execution of go-to-market initiatives across digital and retail touchpoints

- Led merchandising strategy analyzing market trends and sales performance to optimize assortment planning and maximize commercial impact. Coordinated closely with sourcing teams to select fabrics and accessories that aligned with the collection’s vision and market demands. - Oversaw end-to-end product development, managing supplier relationships and sample refinement to ensure quality, fit, and timely delivery. Attended international fairs and conducted market research to inform creative direction and support pricing strategy through pre-costing analysis.

- Follow company policies, procedures and use visual techniques to maintain the standards according to Brandy Melville guidelines - Ensure costumer needs are met and complaints are solved by delivering a fast and efficient service -Provide training to the team to develop an efficient organization and manage the team work schedule -Drive and maximize sales performance -Manage potential issues with vendors

Assist with the guidelines creation developing a strong knowledge about trends and moods Give feedback on the set-ups to the manager and actively collaborate with the visual team Arrange weekly floorsets taking account of the best selling product

Thesis: Crowdsourcing, from hyper-competitiveness to hyper-insecurity.