Alice Bugeja

Founder @ mileoff

About

I have just taken the biggest risk in my career leaving behind what was once a dream job at Dyson to build my own dream, mileoff, a runwear brand for women. Prior to that... I spent 4 years working at Dyson in the UK, Spain and UAE - 2 years on the graduate programme rotating in sales account management, e-comm and digital optimisation, owner experience and CRM, working across the GB, Nordics and Iberia markets - 2 years as a marketing manager in the Beauty category for MEA, brand building and working on a variety of projects including launching the Dyson Airstrait and multiple Dubai Fashion Week events I attended the University of St Andrews, Class of 2020 Graduate: - First Class Master of Arts Degree in Management & Spanish with Distinction in Spoken Spanish - Year abroad working at Nissan Iberia, Barcelona, Spain - Alex Richardson Award winner 2019, Creative Project Running Ten 10k’s in 10 Spanish Cities And a few words to live by… Somos lo que hacemos para cambiar lo que somos | We are what we do to change what we are. I stumbled across these words on a vibrant mural in Lavapies, Madrid, and they are my constant reminder to never stand still. To evolve every day. To pursue what I am passionate about. And to show up in everything I do.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

English, Business Planning, Spanish, Creativity Skills, Critical Thinking, Entrepreneurship, Social Media

Experience

Founder

mileoff

2025-1 - Present · 1 yr 9 mos

Beauty Marketing Manager MEA

Dyson

2024-4 - 2025-1 · 10 mos

Dubai, United Arab Emirates

Hair Care Category Executive MEA

Dyson

2022-8 - 2024-4 · 1 yr 9 mos

Dubai, United Arab Emirates

CRM & Owner Experience Executive Iberia

Dyson

2021-9 - 2022-8 · 1 yr

Madrid, Community of Madrid, Spain

European Commercial Executive

Dyson

2020-7 - 2022-8 · 2 yrs 2 mos

Malmesbury, England, United Kingdom

Summer Project: Digital Content Administrator - Working across European websites delivering key content optimisations using Adobe Experience Manager Rotation 1: Customer Business Executive role on the John Lewis Account -Working within the JL account and across the National Accounts Team to deliver monthly and yearly sales targets -Lead mid and full week sales reporting -Activation management ensuring all marketing promotions and campaigns have perfect day 1 execution -Intake leadership involving monitoring of stock levels, store allocations and sell-in of SKUs each month Rotation 2: Digital Analyst in GB Hub & Nordics - Proficient in data analytic tools such as Adobe, Botify and Edge - Making daily creative optimisations to enhance the user experience on Dyson’s website - Internal podcast project, discovering the people behind the pioneers Rotation 3: CRM Executive in Iberia market, Madrid

Co-Director

The KY16 Co

2017-1 - 2024-4 · 7 yrs 4 mos

St Andrews, Scotland

Co-Founder of registered start-up business - Won £1000 funding from Santander bank to invest in company - Identified and developed a niche product and market opportunity - Built strong relationships with suppliers and developed negotiation skills through placing orders and controlling finances - Advertising, marketing and brand management through social media and website

Strategic & Business Planning Trainee

Nissan Motor Corporation

2017-9 - 2018-7 · 11 mos

Barcelona Area, Spain

11 month internship in Strategy & Business Planning department: - Developed strong analytical, Excel and creative skills - Further developed confidence in giving presentations and being more controlled in uncomfortable situations, all enhanced through speaking in a second language - Advanced logistics skills through organising and managing an off-site event for 200 employees. Worked closely with PR department to create and circulate communications prior to the event - Collated, analysed and presented numerical data from organisational charts - Key branding related projects